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    Breaking News: Insider Tips on Pitching From a Former TV News Reporter

    This just in: After a decade in the breaking-news world of broadcast journalism, much of it as a TV reporter in New York City, I made the leap from receiving pitches to crafting them. Needless to say, in my years in front of the camera I received my fair share of pitches. Some were clear winners, guaranteed to land on air (a local company donates read more >

    When Activism Strikes: Is Your Brand Ready for a Boycott?

    Information travels at lightning speed. One minute you’re making arrangements to work out with a friend, and, seconds later, you could be sending a text with a potential change of plans should anything come up, say like a brand-wide boycott of your gym or something. In early August, Equinox Fitness, the luxury fitness brand and parent company of read more >

    Say Yes and … Other Agency Best Practices That Drive Creativity

    I thought a lot about the notion of creativity as I prepared to write this blog. It’s a word that’s thrown around pretty frequently in the communications field. Certainly most PR programs aim to be creative in support of an organization’s business goals. But what does creativity really mean in our industry? My guess is it means different things to read more >

    Spotlight On: Taking Thought Leadership to a New Stage

    Anyone who’s seen a TED Talk can speak to the impact of a well delivered address. Who doesn’t dream of delivering that perfect, quotable, YouTube record-setting talk that positions you leading the charge into the future? While most will never have the opportunity to stand in front of those big red block letters, speaking opportunities are a key read more >

    How to Make Headlines When New News Isn’t Happening

    In the world of PR, it’s wonderful to have a constant flow of organic news. However, that’s not always the case — in fact, most of the time, quite the opposite is true. During those “slow news periods (like between product announcements and significant updates) finding “pitchable” news can be a struggle. But fret not! This is nothing the thinking read more >

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