Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Step Up or Sit Out? Corporate Communications During Times of Crisis

Posted on February 12, 2020 by Kathy Wilson
At Tier One, we’re big proponents of following the major tenets of successful media relations: disciplined research, precise pitches, relentless pursuit ... and repeat. We also know there are times that call for throwing out the tried-and-true ...
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Breaking News: Insider Tips on Pitching From a Former TV News Reporter

Posted on September 25, 2019 by Zak Sos
This just in: After a decade in the breaking-news world of broadcast journalism, much of it as a TV reporter in New York City, I made the leap from receiving pitches to crafting them. Needless to say, in my years in front of the camera I received my ...
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When Activism Strikes: Is Your Brand Ready for a Boycott?

Posted on August 29, 2019 by Marian Hughes
Information travels at lightning speed. One minute you’re making arrangements to work out with a friend, and, seconds later, you could be sending a text with a potential change of plans should anything come up, say like a brand-wide boycott of your ...
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Say Yes and … Other Agency Best Practices That Drive Creativity

Posted on May 29, 2019 by Kathy Wilson
I thought a lot about the notion of creativity as I prepared to write this blog. It’s a word that’s thrown around pretty frequently in the communications field. Certainly most PR programs aim to be creative in support of an organization’s business ...
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Spotlight On: Taking Thought Leadership to a New Stage

Posted on March 6, 2019 by Derek Delano
Anyone who’s seen a TED Talk can speak to the impact of a well delivered address. Who doesn’t dream of delivering that perfect, quotable, YouTube record-setting talk that positions you leading the charge into the future? While most will never have ...
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How to Make Headlines When New News Isn’t Happening

Posted on February 27, 2019 by Celena Fine
In the world of PR, it’s wonderful to have a constant flow of organic news. However, that’s not always the case — in fact, most of the time, quite the opposite is true. During those “slow news periods (like between product announcements and ...
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