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Making True Believers: An Overview of The Business of Belief

Posted on June 22, 2016 by Kathy Wilson
Belief is a powerful emotion and it’s one we all work to cultivate on a daily basis – whether we’re aware of it or not. All of us need to make believers of our key “audiences”: whether those are our customers, employees, board members, business ...
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Want Your Brand Fabric to Last? Skip the Spin Cycle

Posted on September 4, 2015 by Sue Parente
It’s Labor Day weekend and school’s about to start. Have you finished your summer reading yet? No? Well I can help you with the SparkNotes (do they still have those?) for a current industry read called Spin Sucks: Communications and Reputation ...
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Some Focus for Your Summer Reading: "The One Thing" by Gary Keller

Posted on June 24, 2015 by Kathy Wilson
As I’m writing this blog post, I’m also keeping an eye on email, proofreading a document, and drinking a cup of coffee. Nah, just kidding. But for the vast majority of us in the business world, this scenario likely feels familiar. We’re challenged ...
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