Forging an Emotional Connection with Experiential Marketing
Posted January 17, 2018 By Kathy Wilson
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PR Best Practices,
real-time marketing,
Riddle & Bloom,
Ally,
Campaigns,
experiential marketing,
marketing,
marketing strategy
Communication practitioners have had to learn to swim outside our usual lanes over the past several years. That’s thanks both to a more competitive marketplace and a changing landscape that makes securing strong earned media coverage more challenging.
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Sixty Seconds for Social: Summertime and the Livin’ is Social
Posted July 08, 2015 By Stephanie Malkus
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real-time marketing,
#SharkWeek,
social media,
social media marketing,
summer social,
Technology & Software,
World Cup,
hashtags,
livestreaming,
#LoveWins,
Meerkat
This summer has already provided plenty of social opportunities for brands, who like us, often take on a more playful spirit in the summer. We’re only a few weeks in, and many are already making a run for the social moment of the summer.
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And the Oscar Goes to....These Real-Time Marketers
Posted February 27, 2015 By Stephanie Malkus
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Oscars,
PR,
real-time marketing,
real-time marketing 2015,
social media,
twitter,
Academy Awards,
challenger brands,
content marketing,
facebook,
marketing
Putting the overall tepid reviews of Oscar night and its host aside, the general mood on Oscar night was one of inspiration and motivation. The winners and their speeches were uplifting, and used their podium to not only thank but to inspire. The social conversation shared a similar tone.
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Getting Your Social to Sing: Lessons from the Grammy Awards
Posted February 13, 2015 By Stephanie Malkus
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real-time marketing,
real-time marketing 2015,
social media,
challenger brands,
Grammys,
Grammys 2015
The top social moments on Facebook were Sam Smith winning Record of the Year; AC/DC opening the show; and Madonna's performance. 17 million people worldwide had 45 million Grammy interactions during the broadcast. In comparison, Twitter reported 20.9 million tweets globally, resulting in 1.6 billion views. The most-tweeted moment came from the
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Sixty Seconds for Social: Keepin' It Real-Time Marketing
Posted January 28, 2015 By Stephanie Malkus
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Oscars,
PR,
real-time marketing,
real-time marketing 2015,
social media,
Story,
Super Bowl,
Technology & Software,
visual storytelling,
Golden Globes,
marketing
The Golden Globes are behind us, the Super Bowl, Oscars, and Grammy's lie in the near future, and that means one thing to marketers, we are in the middle of prime Real-Time Marketing Season!
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