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Forging an Emotional Connection with Experiential Marketing

Posted on January 17, 2018 by Kathy Wilson
Communication practitioners have had to learn to swim outside our usual lanes over the past several years. That’s thanks both to a more competitive marketplace and a changing landscape that makes securing strong earned media coverage more ...
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Sixty Seconds for Social: Summertime and the Livin’ is Social

Posted on July 8, 2015 by Stephanie Malkus
This summer has already provided plenty of social opportunities for brands, who like us, often take on a more playful spirit in the summer. We’re only a few weeks in, and many are already making a run for the social moment of the summer.
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And the Oscar Goes to....These Real-Time Marketers

Posted on February 27, 2015 by Stephanie Malkus
Putting the overall tepid reviews of Oscar night and its host aside, the general mood on Oscar night was one of inspiration and motivation. The winners and their speeches were uplifting, and used their podium to not only thank but to inspire. The ...
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Getting Your Social to Sing: Lessons from the Grammy Awards

Posted on February 13, 2015 by Stephanie Malkus
The top social moments on Facebook were Sam Smith winning Record of the Year; AC/DC opening the show; and Madonna's performance. 17 million people worldwide had 45 million Grammy interactions during the broadcast. In comparison, Twitter reported ...
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Sixty Seconds for Social: Keepin' It Real-Time Marketing

Posted on January 28, 2015 by Stephanie Malkus
The Golden Globes are behind us, the Super Bowl, Oscars, and Grammy's lie in the near future, and that means one thing to marketers, we are in the middle of prime Real-Time Marketing Season!
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How One Hashtag Made Millions of Us Miss Our Dads (and Other #LessonsLearned from Super Bowl XLIX)

Posted on February 6, 2014 by Stephanie Malkus
Sports and social media fans alike waited with bated breath this past Sunday, to see what Super Bowl XLIX would bring.
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