Communication practitioners have had to learn to swim outside our usual lanes over the past several years. That’s thanks both to a more competitive marketplace and a changing landscape that makes securing strong earned media coverage more challenging. read more >

This summer has already provided plenty of social opportunities for brands, who like us, often take on a more playful spirit in the summer. We’re only a few weeks in, and many are already making a run for the social moment of the summer. read more >

Putting the overall tepid reviews of Oscar night and its host aside, the general mood on Oscar night was one of inspiration and motivation. The winners and their speeches were uplifting, and used their podium to not only thank but to inspire. The social conversation shared a similar tone. read more >

The top social moments on Facebook were Sam Smith winning Record of the Year; AC/DC opening the show; and Madonna's performance. 17 million people worldwide had 45 million Grammy interactions during the broadcast. In comparison, Twitter reported 20.9 million tweets globally, resulting in 1.6 billion views. The most-tweeted moment came from the read more >

The Golden Globes are behind us, the Super Bowl, Oscars, and Grammy's lie in the near future, and that means one thing to marketers, we are in the middle of prime Real-Time Marketing Season! read more >