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    Lessons From Levi’s on Fade-Resistant Relevance

    Relevance is an unspoken priority for most brands and essential to build a business that will last. It isn’t just about fresh, hip marketing campaigns — it’s about your customers, the context of their lives, and the options available to them. Understand those pieces and making a compelling case for why your product or service works for them will read more >

    Click with Your Audience: Five Steps Toward Greater Brand Connections

    Never before has the reader had so much control over what information is seen, what product messages are heard, and if your articles or blog posts will have a lasting impression or die a quick death. Even if you're able to get your content delivered to your target audience through the right digital channels, your message only matters if your read more >

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