Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Lessons From Levi’s on Fade-Resistant Relevance

Posted on July 31, 2019 by Sue Parente
Relevance is an unspoken priority for most brands and essential to build a business that will last. It isn’t just about fresh, hip marketing campaigns — it’s about your customers, the context of their lives, and the options available to them. ...
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Click with Your Audience: Five Steps Toward Greater Brand Connections

Posted on June 6, 2014 by Colleen Irish
Never before has the reader had so much control over what information is seen, what product messages are heard, and if your articles or blog posts will have a lasting impression or die a quick death. Even if you're able to get your content delivered ...
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