Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Marketing to Different Generations: Is Your Messaging Age-Appropriate?

Posted on March 7, 2018 by Colleen Irish
All of the different generational terms—Baby Boomers, Gen X, Millennials and Gen Z—are thrown around so liberally, it’s enough to make your head spin. They sound more like movie titles than something substantive for brands to pay attention to. But ...
Read More

Forging an Emotional Connection with Experiential Marketing

Posted on January 17, 2018 by Kathy Wilson
Communication practitioners have had to learn to swim outside our usual lanes over the past several years. That’s thanks both to a more competitive marketplace and a changing landscape that makes securing strong earned media coverage more ...
Read More

The Innovation District: Common Traits of Innovative Companies

Posted on March 29, 2017 by Kathy Wilson
Tier One has the good fortune to be co-headquartered in Massachusetts, a state that consistently tops a variety of lists that measure innovation, such as theBloomberg US Innovation Index and theMilken Institute's State Technology and Science Index. ...
Read More

Four Strategies for Marketers to Influence Millennials Above and Beyond Pomp and Circumstance

Posted on May 29, 2015 by Colleen Irish
In recent weeks, millennials have been graduating from colleges and universities in record numbers, soon to be joining the workforce with steady paychecks and offering one of the most exciting marketing opportunities since the Baby Boom generation. ...
Read More

Fluent Interprets Next Wave of Millennial Consumers for Brands

Posted on October 17, 2014 by Colleen Irish
Just when brands think they’ve figured out how to communicate with consumers in today’s digital age, they’re hit with the next wave of Millennials (or Gen Z), whose digital nativeness and cultural values require a very different approach to ...
Read More

Let’s Play Ball: Seven Tips for Crafting a Winning Press Pitch

Posted on July 28, 2014 by Colleen Irish
We're in the thick of baseball season, and here at Tier One, we're big fans of our hometown favorites, the Boston Red Sox and the Chicago Cubs. Sadly, neither team is having a season to brag about. No matter how great the effort from players like ...
Read More
1 2