Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Frequently Asked Questions: Instagram Stories

Posted on February 15, 2017 by Bianca Lev
Facebook-owned Instagram Stories boast a slew of features that match those of Snapchat and several that its competitor doesn’t have. And while the platform and its capabilities can be incredibly appealing, we also understand how overwhelming it can ...
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Instagram Stories To Inspire Your Social Strategy

Posted on February 15, 2017 by Grace Rasulo
Instagram Stories, the copycat sister of Snapchat’s ephemeral success, continues to fiercely rise against its competition. Reaching a milestone 150 million daily users, Instagram Stories were hot on the trail of Snapchat’s 161 million daily users at ...
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Trick or Tweet! Inspiration for your Halloween Social Media Strategy

Posted on October 28, 2016 by Stephanie Malkus
If the thought of creating seasonal content strikes fear in your marketing heart, then the approaching Halloween holiday may be less than welcome. We understand trying to come up with fresh ideas to delight instead of fright can be a tricky task in ...
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Sixty Seconds for Social: Seizing the (Twitter) Moment

Posted on October 14, 2016 by Tier One Team
It’s time to seize the moment, brands - the Twitter Moment, that is. The platform’s latest addition, mini-feeds of curated content about a specific topic, lends itself to new opportunities to compile related content in a unique and easily digestible ...
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Podium-Worthy: Olympic Storytelling that Stuck the Landing

Posted on August 30, 2016 by Marian Hughes
By Raphael Goetter - originally posted to Flickr as Poutre, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=3771359 As the 2016 Summer Olympics have come to an end, so have the many Olympic-themed campaigns that have been permeating ...
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Social Summer School: Mobile Media

Posted on August 19, 2016 by Tier One Team
We’re breaking the classroom "No Phones" policy this week with a Social Summer School lesson in mastering mobile media.
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