Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Frequently Asked Questions: Snapchat

Posted on March 4, 2020 by Cassie Morris
Snapchat is a tried-and-true platform that has held its own through the ever-evolving social media landscape. But with new apps like TikTok to compete with, the Snap app has continued to add new features, some which can leave even the savviest of ...
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How to Use Google Posts

Posted on November 30, 2017 by Tier One Team
It’s no secret that Google has struggled to make a strong play in the world of social media. Marketers watched as Google+ underwent countless changes in an effort to capture a corner of the market, all to no avail. Enter, Google Posts.
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Fast Facts From Social Media Week Chicago 2016

Posted on November 23, 2016 by Tier One Team
Target audiences, platforms, keywords, hashtags, influencers, analytics, engagement, impressions, scheduling, paid, we’re already out of breath and we haven’t even mentioned the event that brings all of these terms to one main stage: Social Media ...
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Sixty Seconds for Social: Shining on Social at Industry Events

Posted on March 3, 2016 by Stephanie Malkus
When it comes to showcasing your company’s thought leadership among industry peers, the value of social media at events cannot be overstated.Industry events present almost a Super Bowl-like opportunity for your social program in the sense that they ...
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Sixty Seconds for Social: Tallying Up Twitter Polls

Posted on November 12, 2015 by Tier One Team
We’ve said it before and now we’re going to say it again: the Internet loves a good multiple choice. The ongoing success and popularity of polls and online quizzeshas made that clear, and at this point, if you haven’t used them in your marketing, ...
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