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One, Two, Three Data-Driven Marketing Lessons From MLB’s Obsession With Analytics

Posted on October 2, 2019 by Matt Moreno
Launch angle. Exit velocity. Wins above replacement (WAR). You name it, Major League Baseball measures it. The same goes for social media marketers. Organic reach. Unique visitors. Cost per click.  Baseball’s use of analytics started well before the ...
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Social Media Week The Chicago Way (Part I)

Posted on December 4, 2015 by Stephanie Malkus
When it comes to social media marketing, there are more than a few details to consider—target audiences, keywords, hashtags, influencers—the list goes on and on. But at its core, social media marketing is just what all of social media is, a ...
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