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    One, Two, Three Data-Driven Marketing Lessons From MLB’s Obsession With Analytics

    Launch angle. Exit velocity. Wins above replacement (WAR). You name it, Major League Baseball measures it. The same goes for social media marketers. Organic reach. Unique visitors. Cost per click.  Baseball’s use of analytics started well before the 2011 movie “Moneyball” popularized it, but MLB front offices have gone into overdrive with data in read more >

    Social Media Week The Chicago Way (Part I)

    When it comes to social media marketing, there are more than a few details to consider—target audiences, keywords, hashtags, influencers—the list goes on and on. But at its core, social media marketing is just what all of social media is, a conversation. Ergo Social Media Week is the ultimate gathering of the savviest of conversationalists, and read more >

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