Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Frequently Asked Questions: Snapchat

Posted on March 4, 2020 by Cassie Morris
Snapchat is a tried-and-true platform that has held its own through the ever-evolving social media landscape. But with new apps like TikTok to compete with, the Snap app has continued to add new features, some which can leave even the savviest of ...
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Frequently Asked Questions: TikTok

Posted on September 13, 2019 by Cassie Morris
Ticktock. It’s a sound that can spur a variety of thoughts. Some minds turn to the relentless tick, tick, tick of the clock … while others have the uncontrollable urge to belt Ke$ha at the top of their lungs (don’t stop, make it pop).  But there is ...
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Your FAQs About Social Video — Answered

Posted on May 3, 2019 by Cassie Morris
As the volume of content on social media increases and attention spans decrease (or at least become more selective), the marketer’s challenge to capture the interest of target audiences may seem impossible, but there is hope — video. According to ...
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Frequently Asked Questions: How Your Brand Should Really Use Instagram Stories

Posted on July 18, 2018 by Grace Rasulo
If your brand isn’t using Instagram Stories yet, it’s time to start thinking about how you could be taking advantage of this incredibly popular content format. 
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Frequently Asked Questions: Instagram Stories

Posted on February 15, 2017 by Bianca Lev
Facebook-owned Instagram Stories boast a slew of features that match those of Snapchat and several that its competitor doesn’t have. And while the platform and its capabilities can be incredibly appealing, we also understand how overwhelming it can ...
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