Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

3 Reasons You Should Stop, Collaborate, and (Social) Listen

Posted on August 16, 2019 by Stephanie Malkus

Topics: Social Media, Social Listening and Trend Spotting, Conversation Marketing

How often do you listen — really listen — to the world around you? Birds chirping, leaves rustling in the wind … the road rage-induced honking horn of an irritated driver? Ah, the sounds of nature. The truth is, life’s soothing harmonies are often ...

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How to Make Headlines When New News Isn’t Happening

Posted on February 27, 2019 by Celena Fine

Topics: Thought Leadership, Social Listening and Trend Spotting, Earned Media Relations

In the world of PR, it’s wonderful to have a constant flow of organic news. However, that’s not always the case — in fact, most of the time, quite the opposite is true. During those “slow news periods (like between product announcements and ...

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Brands Take a Stand II: Strategies That Stick

Posted on February 20, 2019 by Amelia Vernon

Topics: Thought Leadership, Social Listening and Trend Spotting, Messaging and Positioning

Today’s consumers, particularly younger ones, want to see companies be more human, take more risks, and speak out on social and political issues relevant to their brand values. However, as discussed in our previous blog, “When Brands Take a Stand,” ...

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When Brands Take a Stand

Posted on January 16, 2019 by Amelia Vernon

Topics: Social Media, Social Listening and Trend Spotting, Messaging and Positioning

Everyone knows two topics are taboo at the dinner table: politics and religion. That same truism has long been observed by brands (at dinner time and beyond). Yet, a recent survey from Sprout Social found that 66 percent of U.S. consumers want to ...

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Hear the Roar: B2B Lessons from the Cannes Lions 2018

Posted on June 28, 2018 by Stephanie Malkus

Topics: Events, Content, Social Listening and Trend Spotting

Last week the advertising powerhouses of the world gathered in the south of France to celebrate the best of the best in ads over the last year.

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Are You Listening? The True Value of Broader Industry Listening

Posted on June 21, 2018 by Sarah Mees

Topics: Social Listening and Trend Spotting, Earned Media Relations

When you hear communication pros talk about “listening,” do you really know what they are referring to?

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