Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Are You Listening? The True Value of Broader Industry Listening

Posted on June 21, 2018 by Sarah Mees

Topics: Social Listening and Trend Spotting, Earned Media Relations

When you hear communication pros talk about “listening,” do you really know what they are referring to?

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How to Market to Millennials, By a Millennial

Posted on May 10, 2018 by Grace Rasulo

Topics: Social Media, Social Listening and Trend Spotting, Digital Advertising

Millennial. The word is everywhere.

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Our Favorite Digital Campaigns of 2017

Posted on December 21, 2017 by Tier One

Topics: Social Media, Content, Social Listening and Trend Spotting

As the year closes everyone is both looking back and looking forward. At Tier One that means unpacking some of our favorite stories and campaigns of the past year, not only to delight, but bring their lessons with us into the new year. We’re big ...

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Will Themes Like “Populism” and “Nationalism” Affect Your PR?

Posted on January 31, 2017 by Sue Parente

Topics: Thought Leadership, Social Listening and Trend Spotting, Messaging and Positioning

In every business, it’s important to keep an eye on major macroeconomic and cultural trends to understand the hearts and minds of your customers. None of us lives in a bubble, so we can’t help but be impacted by what’s happening in our towns/cities, ...

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From Paris to Marrakech: Clean Energy Progress In the Making

Posted on November 8, 2016 by Sarah Mees

Topics: Thought Leadership, Social Listening and Trend Spotting

As of Friday, November 4th, the Paris Agreement (from COP21) entered into force with 97 out of 197 nations officially signed on. As you may know, the Paris Agreement is an unprecedented show of global unity in fighting climate change. In essence, ...

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(Poké)Master The Moment: A Guide to Using Viral Content

Posted on July 15, 2016 by Bianca Lev

Topics: Content, Social Listening and Trend Spotting

Created On Canva,  Pokemon Logo Credit: http://pokeace.wikia.com/wiki/File:Pokemon_logo.png Internet trends come and go, but much like the wind, their power can be a force to be reckoned with. If you’ve been anywhere near a computer or TV in recent ...

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