Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

And the Oscar Goes to....These Real-Time Marketers

Posted on February 27, 2015 by Stephanie Malkus

Topics: Social Media, Thought Leadership, Social Listening and Trend Spotting

Putting the overall tepid reviews of Oscar night and its host aside, the general mood on Oscar night was one of inspiration and motivation. The winners and their speeches were uplifting, and used their podium to not only thank but to inspire. The ...

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Getting Your Social to Sing: Lessons from the Grammy Awards

Posted on February 13, 2015 by Stephanie Malkus

Topics: Social Media, Thought Leadership, Social Listening and Trend Spotting

The top social moments on Facebook were Sam Smith winning Record of the Year; AC/DC opening the show; and Madonna's performance. 17 million people worldwide had 45 million Grammy interactions during the broadcast. In comparison, Twitter reported ...

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Seattle vs. New England: Which Town Boasts More Brand Marketing Swag? - A Letter from Boston

Posted on January 30, 2015 by Sue Parente

Topics: Social Media, Social Listening and Trend Spotting

No town relishes a good sports controversy more than New England. Invariably, we love to first obsess about and then eventually own the scandal as part of our storied history. This year, as #deflategate dominated the pre-Super Bowl conversation, ...

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Seattle vs. New England: Which Town Boasts More Brand Marketing Swag? - Greetings from the Emerald City

Posted on January 30, 2015 by Sue Parente

Topics: Social Media, Social Listening and Trend Spotting

Ok, ok. I can understand that you might be leery of Amazon's bias. They sure were quick to jump on the #deflategate bandwagon.

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Sixty Seconds for Social: New Year, New Twitter Features

Posted on January 15, 2015 by Stephanie Malkus

Topics: Social FAQ, Social Media, Social Listening and Trend Spotting

It's a new year, and change is at the forefront of everyone's thoughts. I've said it before and I'll say it again: change is nature, and the nature of social media is no exception.

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Millennial Campaigns that #NailedIt in 2014

Posted on January 6, 2015 by Colleen Irish

Topics: Social Media, Content, Social Listening and Trend Spotting

Image Credit: Created using Canva; https://www.canva.com/ 2014 was undoubtedly the year of the millennials. This group was heralded for finally unseating the long-reigning Baby Boomers as the nation’s largest consumer segment, giving them center ...

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