Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Sixty Seconds for Social: Hootsuite’s Hidden Yet Handy Features

Posted on August 6, 2014 by Katie Niemiec

Topics: Social FAQ, Social Media, Social Listening and Trend Spotting

When it comes to social media management, Hootsuite's become a go-to tool for casual and professional social media users alike. Here at Tier One, we can hardly imagine a day without the power and convenience of our Hootsuite dashboards. If you're ...

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Sixty Seconds for Social [World Cup Edition]: Brand Wins and Losses

Posted on July 15, 2014 by Katie Niemiec

Topics: Social Media, Social Listening and Trend Spotting

This World Cup was one for the record books. The semi-final match between Germany and Brazil not only raised the bar with the number of goals scored against Brazil, but for the level of participation from viewers who sent 35.6 million tweets. That ...

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The Single Most Important PR Productivity Tip

Posted on May 30, 2014 by Sue Parente

Topics: Social Listening and Trend Spotting, Earned Media Relations

Clients don't really want us to produce more; they want us to achieve more. They want us to develop and execute on ideas that make things happen for their business and move brand perception forward.

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Are You a Good Listener?

Posted on March 20, 2014 by Kathy Wilson

Topics: Social Listening and Trend Spotting, Messaging and Positioning, Planning

Have you noticed how the concept of “storytelling” has become the new black in marketing and PR? Everyone, wants to be a storyteller, to capture people's attention and be memorable. Yet we at Tier One have absorbed a counter-intuitive lesson over ...

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