Topics: Content, Social Listening and Trend Spotting, Earned Media Relations
Today’s meme may be blowing up your digital airwaves, but chances are it’ll be old news by tomorrow. In the constantly evolving media ecosystem, it can be tough for a communications professional to sort through the static and identify the trends ...
Topics: Social Listening and Trend Spotting
The most effective marketing communications programs are those where a brand’s perspective is seamlessly woven into the cultural conversation — and by extension, into the news cycle. Because of this, we are excited to unveil What’s Next, Now, a new ...
Topics: Social Listening and Trend Spotting
Trends are changes that stick around. Social changes, technological changes, expectation changes. Spotting them before they fully take to the mainstream can be a huge advantage for brands who strive to be up-to-date and on-trend. By identifying a ...
Topics: Social Media, Social Listening and Trend Spotting, Conversation Marketing
How often do you listen — really listen — to the world around you? Birds chirping, leaves rustling in the wind … the road rage-induced honking horn of an irritated driver? Ah, the sounds of nature. The truth is, life’s soothing harmonies are often ...
Topics: Thought Leadership, Social Listening and Trend Spotting, Earned Media Relations
In the world of PR, it’s wonderful to have a constant flow of organic news. However, that’s not always the case — in fact, most of the time, quite the opposite is true. During those “slow news periods (like between product announcements and ...
Topics: Thought Leadership, Social Listening and Trend Spotting, Messaging and Positioning
Today’s consumers, particularly younger ones, want to see companies be more human, take more risks, and speak out on social and political issues relevant to their brand values. However, as discussed in our previous blog, “When Brands Take a Stand,” ...
