Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Your In-House Influencer: The Social CEO

Posted on April 22, 2020 by Marian Hughes

Topics: Social FAQ, Social Media, Thought Leadership

In this age of influencers, social media celebrities, and thought leaders spreading the word on all the platforms and everywhere in between, it can be a challenge to carve out a niche for your business on social media. But the secret to rising above ...

Read More

Frequently Asked Questions: Livestream on Social Media

Posted on April 8, 2020 by Stephanie Malkus

Topics: Digital Marketing, Social FAQ, Social Media

Recently, as the world has been told to #StayHome, live social broadcasts (on Facebook, YouTube, and even TikTok) have been taken to new levels and become a core fixture in this new normal. Social distancing gives these live broadcasts more ...

Read More

Brands Lending a Hand During COVID-19

Posted on March 20, 2020 by Marian Hughes

Topics: Social Media, Thought Leadership, Messaging and Positioning

For most brands, authentically building and strengthening relationships with their stakeholders through corporate social responsibility (CSR) is an ongoing practice. It’s something the modern business era can be proud of. And these CSR programs have ...

Read More

Frequently Asked Questions: Snapchat

Posted on March 4, 2020 by Cassie Morris

Topics: Social FAQ, Social Media

Snapchat is a tried-and-true platform that has held its own through the ever-evolving social media landscape. But with new apps like TikTok to compete with, the Snap app has continued to add new features, some which can leave even the savviest of ...

Read More

Let’s Talk Microblogs: Best Practices for Social Marketers

Posted on January 29, 2020 by Stephanie Malkus

Topics: Social Media, Content

With the rise of 15-second video and 280 characters and vanishing messages and all the other brevities social media has brought into our lives, it’s no wonder marketers are always on the lookout for better ways to quickly communicate with their ...

Read More

A Creative Countdown: The Top 10 Social Media Marketing Moments of 2019

Posted on December 19, 2019 by Maria Prokopowicz

Topics: Social Media, Content, Digital Advertising

Inspiration is a fickle friend. It can show up in unexpected places with perfect timing and then ghost you when you need it most. That’s why we’re constantly on the lookout for creative and innovative social media content and campaigns from brands, ...

Read More
1 2 3 4 5 6 7