Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Creative Sparks: Our Favorite Digital Marketing Moments of 2020

Posted on December 21, 2020 by Tier One

Topics: Digital Marketing, Social Media, Influencer Marketing, Content

From the growth of virtual events to the rise in brands taking a stand, the world of digital marketing responded to the unpredictability, upheaval, and uniqueness of 2020 with creativity, innovation, and compassion.  We’ve gathered our top 10 ...

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ICYMI: The 6 Recent Digital Marketing Headlines You Need to Know

Posted on December 2, 2020 by Maria Prokopowicz

Topics: Digital Marketing, Social Media

Feeling bogged down in a barrage of digital marketing news and social media updates? We’re here to help. We've pulled together the top stories in social media, SEO, and content and digital marketing from Tier One’s weekly newsletter, The Spark, to ...

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ICYMI: Noteworthy News in Digital Marketing

Posted on October 29, 2020 by Maria Prokopowicz

Topics: Digital Marketing, Social Media

What’s new in the world of digital marketing?  The answer to that question changes every second. That’s why each week, we dig through brand announcements, martech and platform updates, social media campaigns, and stacks of stories to curate the news ...

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How to Make a Memorable Brand Announcement on Social Media

Posted on July 17, 2020 by Gary Hotze

Topics: Social FAQ, Social Media, Launches

In a world where celebrities, influencers, bloggers, and average users alike compete with viral videos, puppy pics, and meme culture flooding social media feeds, standing out is (to put it mildly) — a challenge. If you’re a brand that wants to make ...

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Your In-House Influencer: The Social CEO

Posted on April 22, 2020 by Marian Hughes

Topics: Social FAQ, Social Media, Thought Leadership

In this age of influencers, social media celebrities, and thought leaders spreading the word on all the platforms and everywhere in between, it can be a challenge to carve out a niche for your business on social media. But the secret to rising above ...

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Frequently Asked Questions: Livestream on Social Media

Posted on April 8, 2020 by Stephanie Malkus

Topics: Digital Marketing, Social FAQ, Social Media

Recently, as the world has been told to #StayHome, live social broadcasts (on Facebook, YouTube, and even TikTok) have been taken to new levels and become a core fixture in this new normal. Social distancing gives these live broadcasts more ...

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