Conversation Starter

Emojis are a content and social media tool that can be used to convey emotion, add emphasis or nuance, and inject personality and color. And while the thought of brands using emojis as a marketing tool may have once been a daring (or disastrous) move, today we shudder at the thought of a 🌎 without them.  More than half of emoji users say they’re read more >

Ticktock. It’s a sound that can spur a variety of thoughts. Some minds turn to the relentless tick, tick, tick of the clock … while others have the uncontrollable urge to belt Ke$ha at the top of their lungs (don’t stop, make it pop).  But there is a new TikTok on the block that’s causing marketers to listen up in a fresh way. TikTok, the latest, read more >

How often do you listen — really listen — to the world around you? Birds chirping, leaves rustling in the wind … the road rage-induced honking horn of an irritated driver? Ah, the sounds of nature. The truth is, life’s soothing harmonies are often drowned out by other, more irritating noises. Social media can sometimes feel the same. The mere read more >

Every year, the Super Bowl brings Americans together around the TV for an evening of chicken wings, beer, melted cheese, and Tom Brady. (Tier One calls Boston home, so we’re just a “little” excited about his latest championship ring). With more than 100 million viewers, the live event is a highly coveted advertising platform, providing companies read more >

If your brand isn’t using Instagram Stories yet, it’s time to start thinking about how you could be taking advantage of this incredibly popular content format.  read more >