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    Brands Take a Stand II: Strategies That Stick

    Today’s consumers, particularly younger ones, want to see companies be more human, take more risks, and speak out on social and political issues relevant to their brand values. However, as discussed in our previous blog, “When Brands Take a Stand,” doing so can be a tricky business for even the most sophisticated organizations. Is simply speaking read more >

    Frequently Asked Questions: How Your Brand Should Really Use Instagram Stories

    If your brand isn’t using Instagram Stories yet, it’s time to start thinking about how you could be taking advantage of this incredibly popular content format.  read more >

    Your Quick Guide to Mary Meeker’s 2018 Trends Report

    As marketers, analyzing and understanding our past and present is key to strategizing for the future, and no one knows this better than Mary Meeker of venture capital firm Kleiner Perkins. Meeker’s annual report on internet trends is the perfect blend of where the digital world has been, where it is now, and where it’s heading. From social media read more >

    Addressing the Algorithm: How Brands Can Crack the New Facebook Code

    Since its beginnings, Facebook has always been in flux, constantly updating its algorithm to target content and connect its users. read more >

    How to Use Google Posts

    It’s no secret that Google has struggled to make a strong play in the world of social media. Marketers watched as Google+ underwent countless changes in an effort to capture a corner of the market, all to no avail. Enter, Google Posts. read more >

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