Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Let’s Talk Microblogs: Best Practices for Social Marketers

Posted on January 29, 2020 by Stephanie Malkus
With the rise of 15-second video and 280 characters and vanishing messages and all the other brevities social media has brought into our lives, it’s no wonder marketers are always on the lookout for better ways to quickly communicate with their ...
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We Audited Our Social Media Accounts. It Was Awkward. But Here’s Why It's Important

Posted on December 12, 2019 by Stephanie Malkus
If you’ve Googled “how to delete old tweets” recently, you’re not alone. As brands, celebrities, and athletes (also Milkshake Duck) can attest, old social media posts can come back to haunt you — big time.  The remedy? A little preparation, ...
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Picture This: Your Ultimate Guide to Social Media Visuals

Posted on October 15, 2019 by Logan Esser
In a world where more than 500 million of us are posting nearly 100 million photos and videos on Instagram every day, it goes without saying that visuals are a necessity on social media. And that’s especially true when it comes to your marketing ...
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Frequently Asked Questions: TikTok

Posted on September 13, 2019 by Cassie Morris
Ticktock. It’s a sound that can spur a variety of thoughts. Some minds turn to the relentless tick, tick, tick of the clock … while others have the uncontrollable urge to belt Ke$ha at the top of their lungs (don’t stop, make it pop).  But there is ...
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3 Reasons You Should Stop, Collaborate, and (Social) Listen

Posted on August 16, 2019 by Stephanie Malkus
How often do you listen — really listen — to the world around you? Birds chirping, leaves rustling in the wind … the road rage-induced honking horn of an irritated driver? Ah, the sounds of nature. The truth is, life’s soothing harmonies are often ...
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How a Content Agency Can Take Your Social Program to New Heights

Posted on April 3, 2019 by Marian Hughes
Anyone who knows how to sign up for a Twitter account can post on behalf of a brand on social media. However, if you’re a brand trying to build a solid social media presence without a skillful strategy behind it, you’ll likely fall on deaf ears. If ...
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