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    Why Movie Makers Shouldn’t Be the Only Ones Capturing the Magic With Video

    The excuses to not use video as part of your B2B or B2C content program are going the way of the Dodo as arguments in support of getting on camera get increasingly stronger. According to recent data from HubSpot, 80 percent of marketers say video has increased the amount of time users spent on their website and 97 percent say it has helped read more >

    How to Make a Memorable Brand Announcement on Social Media

    Posted August 29, 2018 By Jessica Ivetich | social media marketing
    In a world where celebrities, influencers, bloggers, and average users alike compete with viral videos, puppy pics, and meme culture flooding the world’s social media feeds, standing out is (to put it mildly) — a challenge. read more >

    Rebranding? Make the Most of a Golden Opportunity

    How many times have we seen companies change their name or logo only to find nothing’s really changed at all? In those instances, it turns out the “rebrand” was just window dressing or worse — the brand actually delivered the opposite of what the new brand had promised. It’s a crying shame when this happens because a golden opportunity to capture read more >

    Hear the Roar: B2B Lessons from the Cannes Lions 2018

    Last week the advertising powerhouses of the world gathered in the south of France to celebrate the best of the best in ads over the last year. read more >

    Are You Listening? The True Value of Broader Industry Listening

    When you hear communication pros talk about “listening,” do you really know what they are referring to? read more >

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