Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

A Creative Countdown: The Top 10 Social Media Marketing Moments of 2019

Posted on December 19, 2019 by Maria Prokopowicz
Inspiration is a fickle friend. It can show up in unexpected places with perfect timing and then ghost you when you need it most. That’s why we’re constantly on the lookout for creative and innovative social media content and campaigns from brands, ...
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🔥 Up Your Marketing Strategy With the First Language of Digital: Emoji 😀

Posted on November 6, 2019 by Maria Prokopowicz
Emojis are a content and social media tool that can be used to convey emotion, add emphasis or nuance, and inject personality and color. And while the thought of brands using emojis as a marketing tool may have once been a daring (or disastrous) ...
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One, Two, Three Data-Driven Marketing Lessons From MLB’s Obsession With Analytics

Posted on October 2, 2019 by Matt Moreno
Launch angle. Exit velocity. Wins above replacement (WAR). You name it, Major League Baseball measures it. The same goes for social media marketers. Organic reach. Unique visitors. Cost per click.  Baseball’s use of analytics started well before the ...
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Influencer Marketing Tactics to Take Your Brand Center Stage

Posted on April 11, 2019 by Maria Prokopowicz
As the season of sun, fun, and music festivals fast approaches, a marketer’s mind can’t help but turn to one particular strategy — influencer marketing. Just like the intertwining blooms and stems of the quintessential Coachella flower crown, ...
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The Magic of Influencer Marketing

Posted on March 13, 2019 by Colleen Irish
 If you think influencer marketing is just celebrities posing with the latest FabFitFun box, #SkinnyTea in hand, think again. It’s a multibillion dollar industry and a strategy used by more than 80 percent of marketers. Some influencers may be ...
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Time to Break Up With Snapchat?

Posted on February 14, 2019 by Stephanie Malkus
Let’s be honest, we all know things have been difficult with Snapchat for a while now. The signs are there. It started with small annoyances, like redesigns that didn’t seem to solve any problems, but created new ones. Then there’s the few (hundred ...
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