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    🔥 Up Your Marketing Strategy With the First Language of Digital: Emoji 😀

    Emojis are a content and social media tool that can be used to convey emotion, add emphasis or nuance, and inject personality and color. And while the thought of brands using emojis as a marketing tool may have once been a daring (or disastrous) move, today we shudder at the thought of a 🌎 without them.  More than half of emoji users say they’re read more >

    One, Two, Three Data-Driven Marketing Lessons From MLB’s Obsession With Analytics

    Launch angle. Exit velocity. Wins above replacement (WAR). You name it, Major League Baseball measures it. The same goes for social media marketers. Organic reach. Unique visitors. Cost per click.  Baseball’s use of analytics started well before the 2011 movie “Moneyball” popularized it, but MLB front offices have gone into overdrive with data in read more >

    Influencer Marketing Tactics to Take Your Brand Center Stage

    As the season of sun, fun, and music festivals fast approaches, a marketer’s mind can’t help but turn to one particular strategy — influencer marketing. Just like the intertwining blooms and stems of the quintessential Coachella flower crown, influencers seamlessly build communities by integrating their own expertise with branded content on social read more >

    The Magic of Influencer Marketing

     If you think influencer marketing is just celebrities posing with the latest FabFitFun box, #SkinnyTea in hand, think again. It’s a multibillion dollar industry and a strategy used by more than 80 percent of marketers. Some influencers may be celebrities, but most aren’t famous (at least not in the Hollywood sense of the word). The real magic of read more >

    Time to Break Up With Snapchat?

    Let’s be honest, we all know things have been difficult with Snapchat for a while now. The signs are there. It started with small annoyances, like redesigns that didn’t seem to solve any problems, but created new ones. Then there’s the few (hundred million) dalliances with Instagram Stories. And we can’t forget the 3 million users lost in the last read more >

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