Conversation Starter

    One, Two, Three Data-Driven Marketing Lessons From MLB’s Obsession With Analytics

    Launch angle. Exit velocity. Wins above replacement (WAR). You name it, Major League Baseball measures it. The same goes for social media marketers. Organic reach. Unique visitors. Cost per click.  Baseball’s use of analytics started well before the 2011 movie “Moneyball” popularized it, but MLB front offices have gone into overdrive with data in read more >

    Win the Data Game: Getting the Most From Your Media Metrics

    Early in the new year is the time when many communications professionals should take a closer look at the previous year’s program metrics and, armed with that data, define what constitutes success for the year ahead. As the industry continues to evolve and campaigns now feature a blend of earned, owned, and paid strategies, you have even more read more >

    The Art and Science of Communication Program Measurement: Measuring Social Media

    In the first post of this two-part series on communication measurement, I shared thoughts about what to benchmark and track when measuring the value of earned media. This time I’m turning my attention to social media.  read more >

    Subscribe to our blog!

    popular tags

    See all