TOP Talk

At this point, the need for paid promotion as part of your social media marketing strategy should be old news. As organic traffic and engagement continues to wane (thanks, Facebook!), the pay-to-play element is a necessary piece of social strategy. ...

We’re all familiar with the power of myth. True or false, there are some oft-shared tales that have simply captured the fascination of many, and won’t let go. So, it’s no surprise that social media, whose influence grows daily, would come with a few ...