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    Time to Break Up With Snapchat?

    Let’s be honest, we all know things have been difficult with Snapchat for a while now. The signs are there. It started with small annoyances, like redesigns that didn’t seem to solve any problems, but created new ones. Then there’s the few (hundred million) dalliances with Instagram Stories. And we can’t forget the 3 million users lost in the last read more >

    Win the Data Game: Getting the Most From Your Media Metrics

    Early in the new year is the time when many communications professionals should take a closer look at the previous year’s program metrics and, armed with that data, define what constitutes success for the year ahead. As the industry continues to evolve and campaigns now feature a blend of earned, owned, and paid strategies, you have even more read more >

    What Marketers Need to Know About Net Neutrality

    UPDATE: As of June 11, 2018, the Federal Communications Commission's repeal of net neutrality is in effect. Learn more about this latest update here. read more >

    4 Brands that Won Big on Twitter During the Big Game

    As social media has become an increasingly bigger part of brand marketing strategies, its presence in live events, like the Super Bowl has also been on the rise. Not only are brands creating 30-second masterpieces to air during the big game, audiences are also looking to social to see their favorite brands engage on a more personal level and to read more >

    Top 5 Social Sparks from 2016 to Inspire 2017

    As our New Year’s Resolutions kick off (or slowly fade away, if we’re being honest), one mantra remains true for marketers: New Year, New Content. If you’re struggling for some inspiration for your 2017 social media marketing campaigns, here are our top 5 social sparks - our nickname for pieces of social content we find clever, interesting, and read more >

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