Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Let’s Talk Microblogs: Best Practices for Social Marketers

Posted on January 29, 2020 by Stephanie Malkus
With the rise of 15-second video and 280 characters and vanishing messages and all the other brevities social media has brought into our lives, it’s no wonder marketers are always on the lookout for better ways to quickly communicate with their ...
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A Creative Countdown: The Top 10 Social Media Marketing Moments of 2019

Posted on December 19, 2019 by Maria Prokopowicz
Inspiration is a fickle friend. It can show up in unexpected places with perfect timing and then ghost you when you need it most. That’s why we’re constantly on the lookout for creative and innovative social media content and campaigns from brands, ...
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🔥 Up Your Marketing Strategy With the First Language of Digital: Emoji 😀

Posted on November 6, 2019 by Maria Prokopowicz
Emojis are a content and social media tool that can be used to convey emotion, add emphasis or nuance, and inject personality and color. And while the thought of brands using emojis as a marketing tool may have once been a daring (or disastrous) ...
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Frequently Asked Questions: TikTok

Posted on September 13, 2019 by Cassie Morris
Ticktock. It’s a sound that can spur a variety of thoughts. Some minds turn to the relentless tick, tick, tick of the clock … while others have the uncontrollable urge to belt Ke$ha at the top of their lungs (don’t stop, make it pop).  But there is ...
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Your FAQs About Social Video — Answered

Posted on May 3, 2019 by Cassie Morris
As the volume of content on social media increases and attention spans decrease (or at least become more selective), the marketer’s challenge to capture the interest of target audiences may seem impossible, but there is hope — video. According to ...
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Influencer Marketing Tactics to Take Your Brand Center Stage

Posted on April 11, 2019 by Maria Prokopowicz
As the season of sun, fun, and music festivals fast approaches, a marketer’s mind can’t help but turn to one particular strategy — influencer marketing. Just like the intertwining blooms and stems of the quintessential Coachella flower crown, ...
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