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    🔥 Up Your Marketing Strategy With the First Language of Digital: Emoji 😀

    Emojis are a content and social media tool that can be used to convey emotion, add emphasis or nuance, and inject personality and color. And while the thought of brands using emojis as a marketing tool may have once been a daring (or disastrous) move, today we shudder at the thought of a 🌎 without them.  More than half of emoji users say they’re read more >

    Frequently Asked Questions: TikTok

    Ticktock. It’s a sound that can spur a variety of thoughts. Some minds turn to the relentless tick, tick, tick of the clock … while others have the uncontrollable urge to belt Ke$ha at the top of their lungs (don’t stop, make it pop).  But there is a new TikTok on the block that’s causing marketers to listen up in a fresh way. TikTok, the latest, read more >

    Your FAQs About Social Video — Answered

    As the volume of content on social media increases and attention spans decrease (or at least become more selective), the marketer’s challenge to capture the interest of target audiences may seem impossible, but there is hope — video. According to Google, six out of 10 people would rather watch online videos than television. Few content mediums read more >

    Influencer Marketing Tactics to Take Your Brand Center Stage

    As the season of sun, fun, and music festivals fast approaches, a marketer’s mind can’t help but turn to one particular strategy — influencer marketing. Just like the intertwining blooms and stems of the quintessential Coachella flower crown, influencers seamlessly build communities by integrating their own expertise with branded content on social read more >

    How a Content Agency Can Take Your Social Program to New Heights

    Anyone who knows how to sign up for a Twitter account can post on behalf of a brand on social media. However, if you’re a brand trying to build a solid social media presence without a skillful strategy behind it, you’ll likely fall on deaf ears. If you don’t have the time or resources to fully commit to your social program (and many businesses read more >

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