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    The 5 Myths Holding Back Your Paid Social Media Strategy

    At this point, the need for paid promotion as part of your social media marketing strategy should be old news. As organic traffic and engagement continues to wane (thanks, Facebook!), the pay-to-play element is a necessary piece of social strategy. Yet, many brands remain resistant to carving out room in the budget to strategically target and push read more >

    The Magic of Influencer Marketing

     If you think influencer marketing is just celebrities posing with the latest FabFitFun box, #SkinnyTea in hand, think again. It’s a multibillion dollar industry and a strategy used by more than 80 percent of marketers. Some influencers may be celebrities, but most aren’t famous (at least not in the Hollywood sense of the word). The real magic of read more >

    Time to Break Up With Snapchat?

    Let’s be honest, we all know things have been difficult with Snapchat for a while now. The signs are there. It started with small annoyances, like redesigns that didn’t seem to solve any problems, but created new ones. Then there’s the few (hundred million) dalliances with Instagram Stories. And we can’t forget the 3 million users lost in the last read more >

    Win the Data Game: Getting the Most From Your Media Metrics

    Early in the new year is the time when many communications professionals should take a closer look at the previous year’s program metrics and, armed with that data, define what constitutes success for the year ahead. As the industry continues to evolve and campaigns now feature a blend of earned, owned, and paid strategies, you have even more read more >

    What Marketers Need to Know About Net Neutrality

    UPDATE: As of June 11, 2018, the Federal Communications Commission's repeal of net neutrality is in effect. Learn more about this latest update here. read more >

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