Social Media Week Chicago 2017 (SMW) has come and gone. Arguably our favorite “holiday,” SMW offers a veritable cornucopia of the tips and trends that continue to move our industry forward. Here are some of the key takeaways from SMW that are sure to inform our social media thinking for 2018: read more >

As promised in last week's post, we have lots more to share from Social Media Week Chicago. This go-round, we’ll delve into the trend that extends the reach of social media offline and into the real world (#IRL). read more >

When it comes to social media marketing, there are more than a few details to consider—target audiences, keywords, hashtags, influencers—the list goes on and on. But at its core, social media marketing is just what all of social media is, a conversation. Ergo Social Media Week is the ultimate gathering of the savviest of conversationalists, and read more >

Summarizing four days of nearly 140 events featuring the best and brightest in branded social media is quite a challenge. But if I had to, it comes down to one word: advocacy. read more >