Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Top 7 Social Trends from Social Media Week Chicago 2017

Posted on November 21, 2017 by Tier One Team
Social Media Week Chicago 2017 (SMW) has come and gone. Arguably our favorite “holiday,” SMW offers a veritable cornucopia of the tips and trends that continue to move our industry forward. Here are some of the key takeaways from SMW that are sure ...
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Social Media Week (Part II) Gets Physical: Transcending the Web and Entering the Real World

Posted on December 11, 2015 by Tier One Team
As promised in last week's post, we have lots more to share from Social Media Week Chicago. This go-round, we’ll delve into the trend that extends the reach of social media offline and into the real world (#IRL).
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Social Media Week The Chicago Way (Part I)

Posted on December 4, 2015 by Stephanie Malkus
When it comes to social media marketing, there are more than a few details to consider—target audiences, keywords, hashtags, influencers—the list goes on and on. But at its core, social media marketing is just what all of social media is, a ...
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Social Media Week Chicago 2014: Building Brand Advocacy

Posted on October 10, 2014 by Stephanie Malkus
Summarizing four days of nearly 140 events featuring the best and brightest in branded social media is quite a challenge. But if I had to, it comes down to one word: advocacy.
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