Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Frequently Asked Questions: Instagram Stories

Posted on February 15, 2017 by Bianca Lev

Topics: Social FAQ, Social Media

Facebook-owned Instagram Stories boast a slew of features that match those of Snapchat and several that its competitor doesn’t have. And while the platform and its capabilities can be incredibly appealing, we also understand how overwhelming it can ...

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Instagram Stories To Inspire Your Social Strategy

Posted on February 15, 2017 by Grace Rasulo

Topics: Social Media, Content

Instagram Stories, the copycat sister of Snapchat’s ephemeral success, continues to fiercely rise against its competition. Reaching a milestone 150 million daily users, Instagram Stories were hot on the trail of Snapchat’s 161 million daily users at ...

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4 Brands that Won Big on Twitter During the Big Game

Posted on February 8, 2017 by Grace Rasulo

Topics: Social Media, Thought Leadership, Content

As social media has become an increasingly bigger part of brand marketing strategies, its presence in live events, like the Super Bowl has also been on the rise. Not only are brands creating 30-second masterpieces to air during the big game, ...

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Top 5 Social Sparks from 2016 to Inspire 2017

Posted on January 11, 2017 by Tier One

Topics: Social Media, Thought Leadership

As our New Year’s Resolutions kick off (or slowly fade away, if we’re being honest), one mantra remains true for marketers: New Year, New Content. If you’re struggling for some inspiration for your 2017 social media marketing campaigns, here are our ...

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As the Dust Settles…Marketing Lessons from the Campaign Trail

Posted on December 13, 2016 by Colleen Irish

Topics: Social Media, Thought Leadership, Messaging and Positioning

There is no denying that the 2016 presidential election was among the biggest marketing events of the year. In fact, I think most people would agree it sucked up most of the air all year long. Nothing short of a historic World Series could get ...

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Fast Facts From Social Media Week Chicago 2016

Posted on November 23, 2016 by Tier One

Topics: Social Media, Thought Leadership, Events

Target audiences, platforms, keywords, hashtags, influencers, analytics, engagement, impressions, scheduling, paid, we’re already out of breath and we haven’t even mentioned the event that brings all of these terms to one main stage: Social Media ...

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