Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Top 5 Social Sparks from 2016 to Inspire 2017

Posted on January 11, 2017 by Tier One

Topics: Social Media, Thought Leadership

As our New Year’s Resolutions kick off (or slowly fade away, if we’re being honest), one mantra remains true for marketers: New Year, New Content. If you’re struggling for some inspiration for your 2017 social media marketing campaigns, here are our ...

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As the Dust Settles…Marketing Lessons from the Campaign Trail

Posted on December 13, 2016 by Colleen Irish

Topics: Social Media, Thought Leadership, Messaging and Positioning

There is no denying that the 2016 presidential election was among the biggest marketing events of the year. In fact, I think most people would agree it sucked up most of the air all year long. Nothing short of a historic World Series could get ...

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Fast Facts From Social Media Week Chicago 2016

Posted on November 23, 2016 by Tier One

Topics: Social Media, Thought Leadership, Events

Target audiences, platforms, keywords, hashtags, influencers, analytics, engagement, impressions, scheduling, paid, we’re already out of breath and we haven’t even mentioned the event that brings all of these terms to one main stage: Social Media ...

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Trick or Tweet! Inspiration for your Halloween Social Media Strategy

Posted on October 28, 2016 by Stephanie Malkus

Topics: Social Media, Content

If the thought of creating seasonal content strikes fear in your marketing heart, then the approaching Halloween holiday may be less than welcome. We understand trying to come up with fresh ideas to delight instead of fright can be a tricky task in ...

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Sixty Seconds for Social: Seizing the (Twitter) Moment

Posted on October 14, 2016 by Tier One

Topics: Social Media, Thought Leadership, Influencer Marketing

It’s time to seize the moment, brands - the Twitter Moment, that is. The platform’s latest addition, mini-feeds of curated content about a specific topic, lends itself to new opportunities to compile related content in a unique and easily digestible ...

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Kick It Up A Notch! Elevating Your Event’s Social Program

Posted on September 30, 2016 by Colleen Irish

Topics: Social Media, Events, Content

If one thing’s for sure when it comes to industry events, they offer a wide variety of opportunities to both those attending and those running around behind the scenes.

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