Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Trick or Tweet! Inspiration for your Halloween Social Media Strategy

Posted on October 28, 2016 by Stephanie Malkus

Topics: Social Media, Content

If the thought of creating seasonal content strikes fear in your marketing heart, then the approaching Halloween holiday may be less than welcome. We understand trying to come up with fresh ideas to delight instead of fright can be a tricky task in ...

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Sixty Seconds for Social: Seizing the (Twitter) Moment

Posted on October 14, 2016 by Tier One

Topics: Social Media, Thought Leadership, Influencer Marketing

It’s time to seize the moment, brands - the Twitter Moment, that is. The platform’s latest addition, mini-feeds of curated content about a specific topic, lends itself to new opportunities to compile related content in a unique and easily digestible ...

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Kick It Up A Notch! Elevating Your Event’s Social Program

Posted on September 30, 2016 by Colleen Irish

Topics: Social Media, Events, Content

If one thing’s for sure when it comes to industry events, they offer a wide variety of opportunities to both those attending and those running around behind the scenes.

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Social Summer School: Mobile Media

Posted on August 19, 2016 by Tier One

Topics: Social Media, Video

We’re breaking the classroom "No Phones" policy this week with a Social Summer School lesson in mastering mobile media.

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Sixty Seconds for Social (Overtime): The Same Old (Instagram) Story?

Posted on August 12, 2016 by Stephanie Malkus

Topics: Social Media

Temporary photos, customizable with doodling features, that vanish after 24 hours. Sound familiar?  Instagram is trying to beat Snapchat at its own game with the introduction of Instagram Stories, a feature almost identical to Snapchat Stories. The ...

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Sixty Seconds for Social (Overtime): Twitter Tweaks

Posted on August 4, 2016 by Stephanie Malkus

Topics: Social FAQ, Social Media

There’s no doubt that social media can be an invaluable resource for promoting brands of all sizes, but with so many social networks and so little time, for some small and medium-sized businesses, it can be overwhelming figuring out where to spend ...

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