Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Frequently Asked Questions: TikTok

Posted on September 13, 2019 by Cassie Morris

Topics: Social FAQ, Social Media

Ticktock. It’s a sound that can spur a variety of thoughts. Some minds turn to the relentless tick, tick, tick of the clock … while others have the uncontrollable urge to belt Ke$ha at the top of their lungs (don’t stop, make it pop).  But there is ...

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3 Reasons You Should Stop, Collaborate, and (Social) Listen

Posted on August 16, 2019 by Stephanie Malkus

Topics: Social Media, Social Listening and Trend Spotting, Conversation Marketing

How often do you listen — really listen — to the world around you? Birds chirping, leaves rustling in the wind … the road rage-induced honking horn of an irritated driver? Ah, the sounds of nature. The truth is, life’s soothing harmonies are often ...

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Your FAQs About Social Video — Answered

Posted on May 3, 2019 by Cassie Morris

Topics: Social FAQ, Social Media, Video

As the volume of content on social media increases and attention spans decrease (or at least become more selective), the marketer’s challenge to capture the interest of target audiences may seem impossible, but there is hope — video. According to ...

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How a Content Agency Can Take Your Social Program to New Heights

Posted on April 3, 2019 by Marian Hughes

Topics: Social Media, Thought Leadership, Search Engine Marketing

Anyone who knows how to sign up for a Twitter account can post on behalf of a brand on social media. However, if you’re a brand trying to build a solid social media presence without a skillful strategy behind it, you’ll likely fall on deaf ears. If ...

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The 5 Myths Holding Back Your Paid Social Media Strategy

Posted on March 20, 2019 by Jessica Ivetich

Topics: Digital Marketing, Social Media, Planning

At this point, the need for paid promotion as part of your social media marketing strategy should be old news. As organic traffic and engagement continues to wane (thanks, Facebook!), the pay-to-play element is a necessary piece of social strategy. ...

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The Magic of Influencer Marketing

Posted on March 13, 2019 by Colleen Irish

Topics: Social Media, Influencer Marketing

 If you think influencer marketing is just celebrities posing with the latest FabFitFun box, #SkinnyTea in hand, think again. It’s a multibillion dollar industry and a strategy used by more than 80 percent of marketers. Some influencers may be ...

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