Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Time to Break Up With Snapchat?

Posted on February 14, 2019 by Stephanie Malkus

Topics: Social Media, Infographics

Let’s be honest, we all know things have been difficult with Snapchat for a while now. The signs are there. It started with small annoyances, like redesigns that didn’t seem to solve any problems, but created new ones. Then there’s the few (hundred ...

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Top Scores: Standout Storytelling from Super Bowl LIII

Posted on February 4, 2019 by Cassie Morris

Topics: Social Media, Thought Leadership, Events

Every year, the Super Bowl brings Americans together around the TV for an evening of chicken wings, beer, melted cheese, and Tom Brady. (Tier One calls Boston home, so we’re just a “little” excited about his latest championship ring). With more than ...

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When Brands Take a Stand

Posted on January 16, 2019 by Amelia Vernon

Topics: Social Media, Social Listening and Trend Spotting, Messaging and Positioning

Everyone knows two topics are taboo at the dinner table: politics and religion. That same truism has long been observed by brands (at dinner time and beyond). Yet, a recent survey from Sprout Social found that 66 percent of U.S. consumers want to ...

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Frequently Asked Questions: How Your Brand Should Really Use Instagram Stories

Posted on July 18, 2018 by Grace Rasulo

Topics: Social FAQ, Social Media

If your brand isn’t using Instagram Stories yet, it’s time to start thinking about how you could be taking advantage of this incredibly popular content format. 

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Your Quick Guide to Mary Meeker’s 2018 Trends Report

Posted on June 7, 2018 by Jessica Ivetich

Topics: Social Media, Thought Leadership

As marketers, analyzing and understanding our past and present is key to strategizing for the future, and no one knows this better than Mary Meeker of venture capital firm Kleiner Perkins. Meeker’s annual report on internet trends is the perfect ...

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How to Market to Millennials, By a Millennial

Posted on May 10, 2018 by Grace Rasulo

Topics: Social Media, Social Listening and Trend Spotting, Digital Advertising

Millennial. The word is everywhere.

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