Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Developing Social Media Brand Guidelines

Posted on March 28, 2018 by Grace Rasulo

Topics: Social Media, Branding, Graphics

Whether you’re on a big team or small team, have a full content calendar or post intermittently, it’s important that everything you post on social media exudes your brand. From color to tone of voice to logo usage, one of the most important ways to ...

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Addressing the Algorithm: How Brands Can Crack the New Facebook Code

Posted on February 28, 2018 by Jessica Ivetich

Topics: Social Media, Thought Leadership

Since its beginnings, Facebook has always been in flux, constantly updating its algorithm to target content and connect its users.

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Forging an Emotional Connection with Experiential Marketing

Posted on January 17, 2018 by Kathy Wilson

Topics: Social Media, Influencer Marketing, Content

Communication practitioners have had to learn to swim outside our usual lanes over the past several years. That’s thanks both to a more competitive marketplace and a changing landscape that makes securing strong earned media coverage more ...

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2017 Social Stats To Drive Your 2018 Strategy

Posted on January 5, 2018 by Jessica Ivetich

Topics: Social Media, Planning

New year, new social strategy, but that doesn’t mean leaving the data of 2017 behind. Last year’s social data is packed full of valuable insights to drive your social strategy into the new year. For example, at Social Media Week Chicago we learned ...

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Our Favorite Digital Campaigns of 2017

Posted on December 21, 2017 by Tier One

Topics: Social Media, Content, Social Listening and Trend Spotting

As the year closes everyone is both looking back and looking forward. At Tier One that means unpacking some of our favorite stories and campaigns of the past year, not only to delight, but bring their lessons with us into the new year. We’re big ...

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Top 7 Social Trends from Social Media Week Chicago 2017

Posted on November 21, 2017 by Tier One

Topics: Social Media, Thought Leadership

Social Media Week Chicago 2017 (SMW) has come and gone. Arguably our favorite “holiday,” SMW offers a veritable cornucopia of the tips and trends that continue to move our industry forward. Here are some of the key takeaways from SMW that are sure ...

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