Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

The Top 7 Social Media Trends of 2017

Posted on November 8, 2017 by Stephanie Malkus

Topics: Social Media, Thought Leadership

It’s hard to believe that another year has just about come and gone, and what a year it has been for social media. In 2017 social media has soared to new heights and faced new challenges that have meant a world of change for everyday users and ...

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‘Tis the Season: Holiday Social Media Posts for Brands

Posted on October 26, 2017 by Christie Leist

Topics: Social Media

The approach of fall and winter ignites brands with the amazing gift of creative opportunity. From Halloween to Hanukkah and everything in between, ‘tis the season for brands to wrap their content with holiday themes and drum up extra attention ...

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A Designer’s Guide to Instagram Stories

Posted on October 18, 2017 by Bianca Lev

Topics: Social Media, Graphics

Ask any graphic designer their favorite social media platform and I can almost guarantee with absolute certainty their answer will be Instagram. From day one, the photo-focused platform found and cemented its place in the hearts of the aesthetic ...

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Survey Says! Reaping the Rewards of Data Through Smart Polling

Posted on September 28, 2017 by Kathy Wilson

Topics: Social Media, Earned Media Relations

We at Tier One are big believers in the power of independent research. Smart, unbiased research provides value in many ways – from helping to underscore the need for a client’s solutions or services, to positioning a company as a thought leader and ...

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The Guide to Twitter Success: Mastering 140 Characters

Posted on July 26, 2017 by Grace Rasulo

Topics: Social Media, Content

Consolidating an idea into 140 characters is a familiar (and daily) struggle for social media managers and everyday users alike. Twitter originally created the 140-character limit to align with the technology of the time. Back in the the good ol' ...

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Frequently Asked Questions: Facebook Live

Posted on July 19, 2017 by Bianca Lev

Topics: Social FAQ, Social Media

Facebook, as we know it today, is a far cry from its inception when Mark Zuckerberg first sat down in his dorm room and created a social networking site for Harvard students. Over the years, we’ve seen many changes as the platform has shifted from ...

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