Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Frequently Asked Questions: Hashtags

Posted on July 12, 2017 by Grace Rasulo

Topics: Social FAQ, Social Media

Once upon a time, in a land far, far away, # was just a pound sign and not one of the most iconic symbols of the craze that’s taken over our digital lives — social media. Mastering the use of the hashtag can be a powerful and important tool for your ...

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Social Anxiety: Which Social Platforms Should Your Business Be Using?

Posted on June 28, 2017 by Stephanie Malkus

Topics: Social Media, Content

As your business enters the world of social media there are more than a few questions to be answered. But more often than not, the first we hear from clients is this: Which are the most valuable social platforms for my company?

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The Art and Science of Communication Program Measurement: Measuring Social Media

Posted on June 21, 2017 by Kathy Wilson

Topics: Social Media, Measurement and Analytics

In the first post of this two-part series on communication measurement, I shared thoughts about what to benchmark and track when measuring the value of earned media. This time I’m turning my attention to social media. 

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Mary Meeker 2017 Internet Trends - Digital Marketing Highlights

Posted on June 1, 2017 by Tier One

Topics: Social Media, Thought Leadership

As a PR, content, and social agency, we thrive on being on top of digital trends, which is why when this year’s Internet Trends Report from Mary Meeker of Kleiner Perkins was released this week, we immediately immersed ourselves in the latest data.

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Going Pro: Facebook Live

Posted on May 25, 2017 by Bianca Lev

Topics: Social Media, Video

In the social media-o-sphere, two words remain top of mind: Live video. From its humble origins with Meerkat and Periscope, live video on social is now commonplace on  Snapchat, Instagram Stories, and Facebook.

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How To Let Your Brand Voice Shine on Social Media

Posted on May 23, 2017 by Grace Rasulo

Topics: Social Media, Messaging and Positioning

What exactly defines someone’s personality? Is it their demeanor? Tone? Sense of humor and mannerisms? A personality is complex, but it’s an integral part of what sets one person apart from another. Having a personality is just as important to a ...

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