Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Survey Says! Reaping the Rewards of Data Through Smart Polling

Posted on September 28, 2017 by Kathy Wilson

Topics: Social Media, Earned Media Relations

We at Tier One are big believers in the power of independent research. Smart, unbiased research provides value in many ways – from helping to underscore the need for a client’s solutions or services, to positioning a company as a thought leader and ...

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The Guide to Twitter Success: Mastering 140 Characters

Posted on July 26, 2017 by Grace Rasulo

Topics: Social Media, Content

Consolidating an idea into 140 characters is a familiar (and daily) struggle for social media managers and everyday users alike. Twitter originally created the 140-character limit to align with the technology of the time. Back in the the good ol' ...

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Frequently Asked Questions: Facebook Live

Posted on July 19, 2017 by Bianca Lev

Topics: Social FAQ, Social Media

Facebook, as we know it today, is a far cry from its inception when Mark Zuckerberg first sat down in his dorm room and created a social networking site for Harvard students. Over the years, we’ve seen many changes as the platform has shifted from ...

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Frequently Asked Questions: Hashtags

Posted on July 12, 2017 by Grace Rasulo

Topics: Social FAQ, Social Media

Once upon a time, in a land far, far away, # was just a pound sign and not one of the most iconic symbols of the craze that’s taken over our digital lives — social media. Mastering the use of the hashtag can be a powerful and important tool for your ...

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Social Anxiety: Which Social Platforms Should Your Business Be Using?

Posted on June 28, 2017 by Stephanie Malkus

Topics: Social Media, Content

As your business enters the world of social media there are more than a few questions to be answered. But more often than not, the first we hear from clients is this: Which are the most valuable social platforms for my company?

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The Art and Science of Communication Program Measurement: Measuring Social Media

Posted on June 21, 2017 by Kathy Wilson

Topics: Social Media, Measurement and Analytics

In the first post of this two-part series on communication measurement, I shared thoughts about what to benchmark and track when measuring the value of earned media. This time I’m turning my attention to social media. 

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