Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

The Elements of an Effective Company Website

Posted on May 3, 2017 by Grace Rasulo

Topics: Social Media, Branding, UX

No matter what industry you’re in, it’s imperative to maintain a strong company website. Afterall, it’s a prospective customer’s first impression of your company. While there is no standard rule on how frequently a business needs to update its ...

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Social Media Live Video Breakdown

Posted on March 23, 2017 by Tier One

Topics: Social Media, Video, Infographics

Live social video is on the rise and shows no signs of slowing. With new live video options constantly popping up, they can begin to all look the same. To make sure your content gets in front of your target audiences, being strategic with your live ...

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Creating a Movement with Clean Energy Jobs

Posted on February 22, 2017 by Sarah Mees

Topics: Social Media, Thought Leadership

Clean energy industries employ more than 3 million U.S. workers in well-paying middle-class jobs. This data comes from the Department of Energy’s annual U.S. Energy and Employment report and is the focus of a social media campaign today (February ...

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Frequently Asked Questions: Instagram Stories

Posted on February 15, 2017 by Bianca Lev

Topics: Social FAQ, Social Media

Facebook-owned Instagram Stories boast a slew of features that match those of Snapchat and several that its competitor doesn’t have. And while the platform and its capabilities can be incredibly appealing, we also understand how overwhelming it can ...

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Instagram Stories To Inspire Your Social Strategy

Posted on February 15, 2017 by Grace Rasulo

Topics: Social Media, Content

Instagram Stories, the copycat sister of Snapchat’s ephemeral success, continues to fiercely rise against its competition. Reaching a milestone 150 million daily users, Instagram Stories were hot on the trail of Snapchat’s 161 million daily users at ...

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4 Brands that Won Big on Twitter During the Big Game

Posted on February 8, 2017 by Grace Rasulo

Topics: Social Media, Thought Leadership, Content

As social media has become an increasingly bigger part of brand marketing strategies, its presence in live events, like the Super Bowl has also been on the rise. Not only are brands creating 30-second masterpieces to air during the big game, ...

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