Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Mary Meeker 2017 Internet Trends - Digital Marketing Highlights

Posted on June 1, 2017 by Tier One

Topics: Social Media, Thought Leadership

As a PR, content, and social agency, we thrive on being on top of digital trends, which is why when this year’s Internet Trends Report from Mary Meeker of Kleiner Perkins was released this week, we immediately immersed ourselves in the latest data.

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Going Pro: Facebook Live

Posted on May 25, 2017 by Bianca Lev

Topics: Social Media, Video

In the social media-o-sphere, two words remain top of mind: Live video. From its humble origins with Meerkat and Periscope, live video on social is now commonplace on  Snapchat, Instagram Stories, and Facebook.

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How To Let Your Brand Voice Shine on Social Media

Posted on May 23, 2017 by Grace Rasulo

Topics: Social Media, Messaging and Positioning

What exactly defines someone’s personality? Is it their demeanor? Tone? Sense of humor and mannerisms? A personality is complex, but it’s an integral part of what sets one person apart from another. Having a personality is just as important to a ...

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The Elements of an Effective Company Website

Posted on May 3, 2017 by Grace Rasulo

Topics: Social Media, Branding, UX

No matter what industry you’re in, it’s imperative to maintain a strong company website. Afterall, it’s a prospective customer’s first impression of your company. While there is no standard rule on how frequently a business needs to update its ...

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Social Media Live Video Breakdown

Posted on March 23, 2017 by Tier One

Topics: Social Media, Video, Infographics

Live social video is on the rise and shows no signs of slowing. With new live video options constantly popping up, they can begin to all look the same. To make sure your content gets in front of your target audiences, being strategic with your live ...

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Creating a Movement with Clean Energy Jobs

Posted on February 22, 2017 by Sarah Mees

Topics: Social Media, Thought Leadership

Clean energy industries employ more than 3 million U.S. workers in well-paying middle-class jobs. This data comes from the Department of Energy’s annual U.S. Energy and Employment report and is the focus of a social media campaign today (February ...

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