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    How to localize a national media story: What do broadcast reporters really want?

    National stories with a tie-in to your clients are an effective, timely way to secure coverage, but the question is—how do you localize that story and connect it to your clients in a way that will be of interest to local reporters? There are several ways to accomplish this, and the particulars of your client and their news can greatly impact the read more >

    Documentaries Part II: The Untold Story of Employing Documentaries

    We are living in a golden age of storytelling. Everyone has a story, and now, with a little help from technology, everyone has the power to share those stories with an enormous audience, which is awesome. But where there’s huge opportunity, comes a lot of noise. So, how do you get your voice and brand above that deafening din? One such format read more >

    Documentaries: Storytelling's Holy Grail and How to Get There

    The popularity of short-form video continues to rise as a way to showcase customers or key executives in support of news, or to share an organization's unique point of view. But what happens when a company has a compelling or complex story that needs more than two or three minutes to be told effectively? That's where a long-form documentary comes read more >

    Are You a Good Listener?

    Have you noticed how the concept of “storytelling” has become the new black in marketing and PR? Everyone, wants to be a storyteller, to capture people's attention and be memorable. Yet we at Tier One have absorbed a counter-intuitive lesson over the years: successful storytelling depends just as much on how well you listen as how well you can read more >

    Elevating your Brand Through the Power of Visual Storytelling

    With the Golden Globes behind us, and the Oscars just around the corner, it’s time to place bets on which film productions are most awards-worthy. One visual story you may not be familiar with, John Branch’s “The Avalanche at Tunnel Creek,” is a must-see and, interestingly enough, a must-read. However, you won’t find this story among Academy read more >

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