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How to localize a national media story: What do broadcast reporters really want?

Posted on February 21, 2018 by Celena Fine
National stories with a tie-in to your clients are an effective, timely way to secure coverage, but the question is—how do you localize that story and connect it to your clients in a way that will be of interest to local reporters? There are several ...
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Documentaries Part II: The Untold Story of Employing Documentaries

Posted on April 7, 2015 by Sue Parente
We are living in a golden age of storytelling. Everyone has a story, and now, with a little help from technology, everyone has the power to share those stories with an enormous audience, which is awesome. But where there’s huge opportunity, comes a ...
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Documentaries: Storytelling's Holy Grail and How to Get There

Posted on January 9, 2015 by Kathy Wilson
The popularity of short-form video continues to rise as a way to showcase customers or key executives in support of news, or to share an organization's unique point of view. But what happens when a company has a compelling or complex story that ...
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Are You a Good Listener?

Posted on March 20, 2014 by Kathy Wilson
Have you noticed how the concept of “storytelling” has become the new black in marketing and PR? Everyone, wants to be a storyteller, to capture people's attention and be memorable. Yet we at Tier One have absorbed a counter-intuitive lesson over ...
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Elevating your Brand Through the Power of Visual Storytelling

Posted on January 22, 2013 by Colleen Irish
With the Golden Globes behind us, and the Oscars just around the corner, it’s time to place bets on which film productions are most awards-worthy. One visual story you may not be familiar with, John Branch’s “The Avalanche at Tunnel Creek,” is a ...
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