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    Want Your Brand Fabric to Last? Skip the Spin Cycle

    It’s Labor Day weekend and school’s about to start. Have you finished your summer reading yet? No? Well I can help you with the SparkNotes (do they still have those?) for a current industry read called Spin Sucks: Communications and Reputation Management in the Digital Age by Gini Dietrich. read more >

    Some Focus for Your Summer Reading: "The One Thing" by Gary Keller

    As I’m writing this blog post, I’m also keeping an eye on email, proofreading a document, and drinking a cup of coffee. Nah, just kidding. But for the vast majority of us in the business world, this scenario likely feels familiar. We’re challenged every day to keep multiple plates spinning, shifting our attention from one matter to the next – all read more >

    Summer Lovin’: Our Favorite Marketing Campaigns of Summer 2014

    As we touched on in our blog post last month on "Marketing Lessons Learned from the Ice Bucket Challenge," there is a time and place for everything. And summer is an ideal time for brands to embrace the spirit of the season and build relationships with consumers in fresh, fun, and unexpected ways. Before the summer begins to fade too far from our read more >

    Lessons Learned from the ALS #IceBucketChallenge: The Social Campaign that Made Ice-Cold Super Hot

    In addition to raising tremendous awareness and funds for ALS and adding a whole lot of silly fun to our last month of summer, there are some valuable lessons to be learned from this viral marketing hit. Here are a few to remember: read more >

    Six Tips to Up Your Marketing Game This Summer

    After living through the worldwide marketing blitz of the World Cup these past four weeks, many marketers are feeling more fired up than ever to add some sizzle to their summer marketing programs. But the reality is, those clever World Cup campaigns were months, if not years, in the making. And sadly, the summer clock is quickly ticking away. So read more >

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