Top Marketing Books for Your Fall Reading List
Posted September 06, 2017 By Tier One Team
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PR Best Practices,
social media,
summer reading,
content marketing
As word people, there are few joys more precious in life than those moments we can sit still and enjoy a good book for an hour or two.
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Success is Only 10,000 Hours Away: An Overview of "Outliers"
Posted August 10, 2016 By Bianca Lev
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Outliers,
PR Best Practices,
success,
summer reading,
Summer Reading 2016,
communication
Malcolm Gladwell’s book Outliers: The Story of Success, opens simply with a definition:
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Making True Believers: An Overview of The Business of Belief
Posted June 22, 2016 By Kathy Wilson
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PR Best Practices,
reading,
Story,
summer reading,
Summer Reading 2016,
The Business of Belief,
Tom Asacker,
books,
business reads,
good reads,
marketing
Belief is a powerful emotion and it’s one we all work to cultivate on a daily basis – whether we’re aware of it or not. All of us need to make believers of our key “audiences”: whether those are our customers, employees, board members, business partners, local town hall participants, students, or even our own family members.
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Fighting the Choke: The Science Behind Performing Under Pressure
Posted September 17, 2015 By Colleen Irish
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PR Best Practices,
Story,
summer reading,
Summer Reading 2015,
wechat,
WhatsApp,
business books,
marketing,
myths
Image Credit: Multiple Choice Test, Oliver Tacke on Flickr Summer may be on its way out, but with these recent weekends of beautiful September weather, I was able to grab a few more beach days and finish up the book, Performing Under Pressure by Hendrie Weisinger and J.P. Pawliw-Fry. A “must read” for every business professional, Weisinger and
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Want Your Brand Fabric to Last? Skip the Spin Cycle
Posted September 04, 2015 By Sue Parente
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PR,
PR Best Practices,
reading,
summer,
summer reading,
Summer Reading 2015,
business books,
marketing,
myths
It’s Labor Day weekend and school’s about to start. Have you finished your summer reading yet? No? Well I can help you with the SparkNotes (do they still have those?) for a current industry read called Spin Sucks: Communications and Reputation Management in the Digital Age by Gini Dietrich.
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