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    Top Marketing Books for Your Fall Reading List

    As word people, there are few joys more precious in life than those moments we can sit still and enjoy a good book for an hour or two. read more >

    Success is Only 10,000 Hours Away: An Overview of "Outliers"

    Malcolm Gladwell’s book Outliers: The Story of Success, opens simply with a definition: read more >

    Making True Believers: An Overview of The Business of Belief

    Belief is a powerful emotion and it’s one we all work to cultivate on a daily basis – whether we’re aware of it or not. All of us need to make believers of our key “audiences”: whether those are our customers, employees, board members, business partners, local town hall participants, students, or even our own family members. read more >

    Fighting the Choke: The Science Behind Performing Under Pressure

    Image Credit: Multiple Choice Test, Oliver Tacke on Flickr Summer may be on its way out, but with these recent weekends of beautiful September weather, I was able to grab a few more beach days and finish up the book, Performing Under Pressure by Hendrie Weisinger and J.P. Pawliw-Fry. A “must read” for every business professional, Weisinger and read more >

    Want Your Brand Fabric to Last? Skip the Spin Cycle

    It’s Labor Day weekend and school’s about to start. Have you finished your summer reading yet? No? Well I can help you with the SparkNotes (do they still have those?) for a current industry read called Spin Sucks: Communications and Reputation Management in the Digital Age by Gini Dietrich. read more >

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