Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Top Scores: Standout Storytelling from Super Bowl LIII

Posted on February 4, 2019 by Cassie Morris
Every year, the Super Bowl brings Americans together around the TV for an evening of chicken wings, beer, melted cheese, and Tom Brady. (Tier One calls Boston home, so we’re just a “little” excited about his latest championship ring). With more than ...
Read More

Seattle vs. New England: Which Town Boasts More Brand Marketing Swag? - Greetings from the Emerald City

Posted on January 30, 2015 by Sue Parente
Ok, ok. I can understand that you might be leery of Amazon's bias. They sure were quick to jump on the #deflategate bandwagon.
Read More

Sixty Seconds for Social: Keepin' It Real-Time Marketing

Posted on January 28, 2015 by Stephanie Malkus
The Golden Globes are behind us, the Super Bowl, Oscars, and Grammy's lie in the near future, and that means one thing to marketers, we are in the middle of prime Real-Time Marketing Season!
Read More

How One Hashtag Made Millions of Us Miss Our Dads (and Other #LessonsLearned from Super Bowl XLIX)

Posted on February 6, 2014 by Stephanie Malkus
Sports and social media fans alike waited with bated breath this past Sunday, to see what Super Bowl XLIX would bring.
Read More
1