Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Seattle vs. New England: Which Town Boasts More Brand Marketing Swag? - A Letter from Boston

Posted on January 30, 2015 by Sue Parente
No town relishes a good sports controversy more than New England. Invariably, we love to first obsess about and then eventually own the scandal as part of our storied history. This year, as #deflategate dominated the pre-Super Bowl conversation, ...
Read More

Seattle vs. New England: Which Town Boasts More Brand Marketing Swag? - Greetings from the Emerald City

Posted on January 30, 2015 by Sue Parente
Ok, ok. I can understand that you might be leery of Amazon's bias. They sure were quick to jump on the #deflategate bandwagon.
Read More

How One Hashtag Made Millions of Us Miss Our Dads (and Other #LessonsLearned from Super Bowl XLIX)

Posted on February 6, 2014 by Stephanie Malkus
Sports and social media fans alike waited with bated breath this past Sunday, to see what Super Bowl XLIX would bring.
Read More
1