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    Crisis Management: How to Navigate the New Frontier of Corporate Cybersecurity

    The world of crisis management has changed dramatically and continues to swiftly shift as what constitutes a crisis and how organizations respond both continue to evolve. From Target to Equifax to Capital One, high-profile hacks of the last few years have certainly made headlines. As technology advances, so too do the methods of cyber criminals read more >

    It’s Complicated: How to Translate Even the Most Technical of Topics

    Certain subjects are guaranteed to elicit an enthusiastic reaction regardless of the audience: food, puppies, the latest LOL meme. They’re all bonafide crowd-pleasers, and you don’t have to be a communication genius to get people pumped. But when the subject at hand is, ahem, more tedious and technical (e.g. the latest advancements in SAAS, read more >

    Public Relations for Blockchain (Beyond Bitcoin)

    Whenever a new technology enters our collective conscience many unrelated businesses try to align themselves with it in an effort to demonstrate they are cutting edge. Sometimes this works...and sometimes it doesn’t. read more >

    Using End of Year Metrics to Guide Your Content Strategy

    Posted December 06, 2017 By Grace Rasulo | Technology & Software
    While the end of the year is a time for personal reflection, for brands it’s a time to reflect on the success of your marketing programs and plan for the new year. Your 2018 plan should be full of creative ideas, goals, and strategies. But what’s a strategy without data to back it up? read more >

    Confessions of a Podcaster

    Podcasts have been on the rise for the past few years. These radio shows for the 21st century, if you will, are being utilized by everyone from celebrities to brands to everyday people. This opportunity to communicate directly with an audience on a more personal level is truly too good to miss. I (an everyday person) am the co-host/co-founder of a read more >

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