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Sixty Seconds for Social (Overtime): Behind the Wheel of Twitter Dashboard

Posted on July 14, 2016 by Stephanie Malkus
When you’re managing a company’s Twitter account, there’s a lot to consider and monitor, and things can become overwhelming faster than you can say “character count.” But fear not — Twitter has created Dashboard, a one-stop shop for all of a small ...
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Sixty Seconds for Social: Mary Meeker’s Internet Trends - Through the Social Lens

Posted on June 3, 2016 by Stephanie Malkus
Background Image Credit: http://www.kpcb.com/internet-trends Being in the know couldn’t possibly be any more critical in the world of social media, and thanks to the release of Mary Meeker’s 2016 annual Internet Trends Report on Wednesday, that’s ...
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Sixty Seconds for Social: Social Resolutions

Posted on January 8, 2016 by Stephanie Malkus
With a new year comes the sense of a fresh start with a new outlook on life, as well as the unavoidable temptation to make resolutions. With the accompanying slew of articles predicting the hottest trends of 2016 in everything from fashion to ...
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The Ghosts of PR Past, Present, and Future

Posted on December 17, 2015 by Colleen Irish
Image created using Canva. Background Image Credit: "Day 36 - Candles" by Iain Watson on Flickr As another year comes to an end, it’s common practice to look back and reflect on the past while musing about the possibilities of the year to come. With ...
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Social Media Week The Chicago Way (Part I)

Posted on December 4, 2015 by Stephanie Malkus
When it comes to social media marketing, there are more than a few details to consider—target audiences, keywords, hashtags, influencers—the list goes on and on. But at its core, social media marketing is just what all of social media is, a ...
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Sixty Seconds for Social: Tallying Up Twitter Polls

Posted on November 12, 2015 by Tier One Team
We’ve said it before and now we’re going to say it again: the Internet loves a good multiple choice. The ongoing success and popularity of polls and online quizzeshas made that clear, and at this point, if you haven’t used them in your marketing, ...
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