Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

The Must-Haves for a Modern Earned Measurement Program

Posted on January 6, 2021 by Kathy Wilson

Topics: Thought Leadership, Earned Media Relations, Measurement and Analytics, Media FAQs

You’ve perfected your pitches and media outreach strategies and landed incredible earned media placements. Now what? Buttoned-up earned media programs use effective measurement to showcase the full value of the coverage secured. This step is ...

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Get Even More Personal and Creative: Digital Marketing in 2021

Posted on December 15, 2020 by Ashley Tate

Topics: Digital Marketing, Thought Leadership, Content

The one constant to achieve success in digital and social media marketing? Continual reinvention and new levels of creativity. So it’s no surprise a new report from Talkwalker and HubSpot confirms that relying on traditional social media marketing ...

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COVID-19 Accelerated Customer Care in Brand Communications. Let’s Not Lose It

Posted on August 14, 2020 by Marian Hughes

Topics: Thought Leadership

Unprecedented times have forced us all to think and act differently. How businesses have communicated with their stakeholders and responded to the challenges of the COVID-19 pandemic has revealed a whole new side to many brands, and in some cases, ...

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Standing Out in the Land of Giants

Posted on July 10, 2020 by Sue Parente

Topics: Thought Leadership

We all know how important branding is. A strong, recognizable brand allows you to connect with the customers and clients you already have, generate new business opportunities, and foster loyalty. But in a world full of giants (the Amazons, Apples, ...

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How Communications Has Stayed Nimble Post-COVID

Posted on June 16, 2020 by Kathy Wilson

Topics: Thought Leadership

Since much of the world came to a halt earlier this year due to COVID-19, countless aspects of our lives have changed in ways none of us could have predicted just a few months ago. From a business perspective, the pandemic forced a pause and pivot ...

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Agency Best Practices: Use DiSC to Drive Diverse Perspectives

Posted on May 14, 2020 by Kathy Wilson

Topics: Thought Leadership

Google the phrase “value of diversity in teams.” You’ll find a raft of research about organizations committed to representation across gender, race, and personality and the measurable business advantages they have as a result.  Case in point, recent ...

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