Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Are You Effectively Telling Your Earned Media Measurement Story?

Posted on February 23, 2021 by Kathy Wilson

Topics: Thought Leadership, Earned Media Relations, Measurement and Analytics, Media FAQs

The most important thing to remember about any reporting is the data you’re sharing is more than graphs and numbers — it’s the story of your success.  How you tell that story matters. If you only have 10 minutes to prove your earned media program’s ...

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Plan for Uncertainty: 3 Ways Brand Communications Can Become Agile

Posted on February 17, 2021 by Sue Parente

Topics: Thought Leadership, Measurement and Analytics, Media FAQs

Flexibility, agility, adaptability. It’s more important than ever for brands to incorporate these elements into their communication strategies after the events of 2020. Facing a devastating pandemic, a nationwide movement for racial equality, and a ...

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From Promises to Action: PR Counselors Must Help Companies Chart Their Path

Posted on February 3, 2021 by Kathy Wilson

Topics: Thought Leadership

Among the many things that stood out during an extraordinary 2020 were the businesses that took a public stance on a host of social issues. We saw organizations large and small step in to fill a leadership void with their voices and actions in ...

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The Must-Haves for a Modern Earned Measurement Program

Posted on January 6, 2021 by Kathy Wilson

Topics: Thought Leadership, Earned Media Relations, Measurement and Analytics, Media FAQs

You’ve perfected your pitches and media outreach strategies and landed incredible earned media placements. Now what? Buttoned-up earned media programs use effective measurement to showcase the full value of the coverage secured. This step is ...

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Get Even More Personal and Creative: Digital Marketing in 2021

Posted on December 15, 2020 by Ashley Tate

Topics: Digital Marketing, Thought Leadership, Content

The one constant to achieve success in digital and social media marketing? Continual reinvention and new levels of creativity. So it’s no surprise a new report from Talkwalker and HubSpot confirms that relying on traditional social media marketing ...

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COVID-19 Accelerated Customer Care in Brand Communications. Let’s Not Lose It

Posted on August 14, 2020 by Marian Hughes

Topics: Thought Leadership

Unprecedented times have forced us all to think and act differently. How businesses have communicated with their stakeholders and responded to the challenges of the COVID-19 pandemic has revealed a whole new side to many brands, and in some cases, ...

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