Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Three Ways to Effectively Leverage Survey Data in PR Campaigns

Posted on August 3, 2022 by Allison Logano

Topics: Thought Leadership, Earned Media Relations

Competition for media attention is fierce. Reporters are bombarded with a flurry of emails on a daily (or really, minute-by-minute) basis, and it’s often difficult for brands to cut through the noise. While press releases are an important tool to ...

Read More

What Meaningful Corporate DEI Looks Like According to a Top Multicultural Marketing Agency

Posted on July 7, 2022 by Celena Fine

Topics: Thought Leadership

For many organizations, diversity, equity, and inclusion (DEI) might not be a new concept, but it may be a new program. In response to the massive social movements that rose up in the spring of 2020, many organizations jumped on the bandwagon, ...

Read More

The Death of the Press Release Has Been Greatly Exaggerated

Posted on October 12, 2021 by Colleen Irish

Topics: Thought Leadership, Media FAQs

The press release is passé. It’s lost its mojo. Social media and corporate blogs have stolen its thunder. Or so some claim, especially after companies like Tesla redirect their PR efforts elsewhere, reserving press releases for its investor ...

Read More

Your PR Plan is Only as Good as Today’s Headlines

Posted on August 9, 2021 by Kathy Wilson

Topics: Thought Leadership, Earned Media

If the past year and a half of navigating a global pandemic taught us nothing else, it’s that agility and flexibility matter. In fact, I’d say they’re critical skills to hone both in our business and professional lives. 

Read More

How Accessible Is Your Content Really?

Posted on July 23, 2021 by Ashley Tate

Topics: Thought Leadership, Content

From Instagram's auto alt text to TikTok’s improved closed captions, digital and social platforms are increasingly adding features to become more inclusive and accessible to people with disabilities. But digital accessibility is not a trend — it’s ...

Read More

Are You Effectively Telling Your Earned Media Measurement Story?

Posted on February 23, 2021 by Kathy Wilson

Topics: Thought Leadership, Earned Media Relations, Measurement and Analytics, Media FAQs

The most important thing to remember about any reporting is the data you’re sharing is more than graphs and numbers — it’s the story of your success.  How you tell that story matters. If you only have 10 minutes to prove your earned media program’s ...

Read More
1 2 3 4 5 6 7