Topics: Thought Leadership, Earned Media Relations
Competition for media attention is fierce. Reporters are bombarded with a flurry of emails on a daily (or really, minute-by-minute) basis, and it’s often difficult for brands to cut through the noise. While press releases are an important tool to ...
Topics: Thought Leadership
For many organizations, diversity, equity, and inclusion (DEI) might not be a new concept, but it may be a new program. In response to the massive social movements that rose up in the spring of 2020, many organizations jumped on the bandwagon, ...
Topics: Thought Leadership, Media FAQs
The press release is passé. It’s lost its mojo. Social media and corporate blogs have stolen its thunder. Or so some claim, especially after companies like Tesla redirect their PR efforts elsewhere, reserving press releases for its investor ...
Topics: Thought Leadership, Earned Media
If the past year and a half of navigating a global pandemic taught us nothing else, it’s that agility and flexibility matter. In fact, I’d say they’re critical skills to hone both in our business and professional lives.
Topics: Thought Leadership, Content
From Instagram's auto alt text to TikTok’s improved closed captions, digital and social platforms are increasingly adding features to become more inclusive and accessible to people with disabilities. But digital accessibility is not a trend — it’s ...
Topics: Thought Leadership, Earned Media Relations, Measurement and Analytics, Media FAQs
The most important thing to remember about any reporting is the data you’re sharing is more than graphs and numbers — it’s the story of your success. How you tell that story matters. If you only have 10 minutes to prove your earned media program’s ...
