Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

4 Brands that Won Big on Twitter During the Big Game

Posted on February 8, 2017 by Grace Rasulo

Topics: Social Media, Thought Leadership, Content

As social media has become an increasingly bigger part of brand marketing strategies, its presence in live events, like the Super Bowl has also been on the rise. Not only are brands creating 30-second masterpieces to air during the big game, ...

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Will Themes Like “Populism” and “Nationalism” Affect Your PR?

Posted on January 31, 2017 by Sue Parente

Topics: Thought Leadership, Social Listening and Trend Spotting, Messaging and Positioning

In every business, it’s important to keep an eye on major macroeconomic and cultural trends to understand the hearts and minds of your customers. None of us lives in a bubble, so we can’t help but be impacted by what’s happening in our towns/cities, ...

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Top 5 Social Sparks from 2016 to Inspire 2017

Posted on January 11, 2017 by Tier One

Topics: Social Media, Thought Leadership

As our New Year’s Resolutions kick off (or slowly fade away, if we’re being honest), one mantra remains true for marketers: New Year, New Content. If you’re struggling for some inspiration for your 2017 social media marketing campaigns, here are our ...

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As the Dust Settles…Marketing Lessons from the Campaign Trail

Posted on December 13, 2016 by Colleen Irish

Topics: Social Media, Thought Leadership, Messaging and Positioning

There is no denying that the 2016 presidential election was among the biggest marketing events of the year. In fact, I think most people would agree it sucked up most of the air all year long. Nothing short of a historic World Series could get ...

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Fast Facts From Social Media Week Chicago 2016

Posted on November 23, 2016 by Tier One

Topics: Social Media, Thought Leadership, Events

Target audiences, platforms, keywords, hashtags, influencers, analytics, engagement, impressions, scheduling, paid, we’re already out of breath and we haven’t even mentioned the event that brings all of these terms to one main stage: Social Media ...

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From Paris to Marrakech: Clean Energy Progress In the Making

Posted on November 8, 2016 by Sarah Mees

Topics: Thought Leadership, Social Listening and Trend Spotting

As of Friday, November 4th, the Paris Agreement (from COP21) entered into force with 97 out of 197 nations officially signed on. As you may know, the Paris Agreement is an unprecedented show of global unity in fighting climate change. In essence, ...

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