Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Crisis Management: How to Navigate the New Frontier of Corporate Cybersecurity

Posted on November 1, 2019 by Derek Delano

Topics: Thought Leadership, Crisis Communications

The world of crisis management has changed dramatically and continues to swiftly shift as what constitutes a crisis and how organizations respond both continue to evolve. From Target to Equifax to Capital One, high-profile hacks of the last few ...

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The Tier One Book Club: Lessons in Leadership from “Leaders Eat Last”

Posted on October 9, 2019 by Tier One

Topics: Thought Leadership

As a marketing tool, the power of the book club is undeniable. From Oprah to Sarah Jessica Parker to Reese Witherspoon and beyond, nothing attracts a crowd (or inspires countless Instagram posts) like a good book. Beyond boosting sales, the ...

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Breaking News: Insider Tips on Pitching From a Former TV News Reporter

Posted on September 25, 2019 by Zak Sos

Topics: Thought Leadership, Earned Media Relations

This just in: After a decade in the breaking-news world of broadcast journalism, much of it as a TV reporter in New York City, I made the leap from receiving pitches to crafting them. Needless to say, in my years in front of the camera I received my ...

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Lessons From Levi’s on Fade-Resistant Relevance

Posted on July 31, 2019 by Sue Parente

Topics: Thought Leadership, Branding, Messaging and Positioning

Relevance is an unspoken priority for most brands and essential to build a business that will last. It isn’t just about fresh, hip marketing campaigns — it’s about your customers, the context of their lives, and the options available to them. ...

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Say Yes and … Other Agency Best Practices That Drive Creativity

Posted on May 29, 2019 by Kathy Wilson

Topics: Thought Leadership, Content, Employee Communications

I thought a lot about the notion of creativity as I prepared to write this blog. It’s a word that’s thrown around pretty frequently in the communications field. Certainly most PR programs aim to be creative in support of an organization’s business ...

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How a Content Agency Can Take Your Social Program to New Heights

Posted on April 3, 2019 by Marian Hughes

Topics: Social Media, Thought Leadership, Search Engine Marketing

Anyone who knows how to sign up for a Twitter account can post on behalf of a brand on social media. However, if you’re a brand trying to build a solid social media presence without a skillful strategy behind it, you’ll likely fall on deaf ears. If ...

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