Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Lessons From Levi’s on Fade-Resistant Relevance

Posted on July 31, 2019 by Sue Parente

Topics: Thought Leadership, Branding, Messaging and Positioning

Relevance is an unspoken priority for most brands and essential to build a business that will last. It isn’t just about fresh, hip marketing campaigns — it’s about your customers, the context of their lives, and the options available to them. ...

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Say Yes and … Other Agency Best Practices That Drive Creativity

Posted on May 29, 2019 by Kathy Wilson

Topics: Thought Leadership, Content, Employee Communications

I thought a lot about the notion of creativity as I prepared to write this blog. It’s a word that’s thrown around pretty frequently in the communications field. Certainly most PR programs aim to be creative in support of an organization’s business ...

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How a Content Agency Can Take Your Social Program to New Heights

Posted on April 3, 2019 by Marian Hughes

Topics: Social Media, Thought Leadership, Search Engine Marketing

Anyone who knows how to sign up for a Twitter account can post on behalf of a brand on social media. However, if you’re a brand trying to build a solid social media presence without a skillful strategy behind it, you’ll likely fall on deaf ears. If ...

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Spotlight On: Taking Thought Leadership to a New Stage

Posted on March 6, 2019 by Derek Delano

Topics: Thought Leadership, Speaking Programs

Anyone who’s seen a TED Talk can speak to the impact of a well delivered address. Who doesn’t dream of delivering that perfect, quotable, YouTube record-setting talk that positions you leading the charge into the future? While most will never have ...

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How to Make Headlines When New News Isn’t Happening

Posted on February 27, 2019 by Celena Fine

Topics: Thought Leadership, Social Listening and Trend Spotting, Earned Media Relations

In the world of PR, it’s wonderful to have a constant flow of organic news. However, that’s not always the case — in fact, most of the time, quite the opposite is true. During those “slow news periods (like between product announcements and ...

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Brands Take a Stand II: Strategies That Stick

Posted on February 20, 2019 by Amelia Vernon

Topics: Thought Leadership, Social Listening and Trend Spotting, Messaging and Positioning

Today’s consumers, particularly younger ones, want to see companies be more human, take more risks, and speak out on social and political issues relevant to their brand values. However, as discussed in our previous blog, “When Brands Take a Stand,” ...

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