Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Top Scores: Standout Storytelling from Super Bowl LIII

Posted on February 4, 2019 by Cassie Morris

Topics: Social Media, Thought Leadership, Events

Every year, the Super Bowl brings Americans together around the TV for an evening of chicken wings, beer, melted cheese, and Tom Brady. (Tier One calls Boston home, so we’re just a “little” excited about his latest championship ring). With more than ...

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A Conversation with Tier One’s Female Entrepreneurs

Posted on November 14, 2018 by Tier One

Topics: Thought Leadership, Tier One 15th Anniversary

This November 19th is Women’s Entrepreneurship Day and as a proud, badge-wearing NWBOC agency, Tier One appreciates the value of women entrepreneurship.

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Public Relations for Blockchain (Beyond Bitcoin)

Posted on July 11, 2018 by Matt McCarthy

Topics: Thought Leadership, Earned Media Relations

Whenever a new technology enters our collective conscience many unrelated businesses try to align themselves with it in an effort to demonstrate they are cutting edge. Sometimes this works...and sometimes it doesn’t.

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Fake News and the Rise of the Subject Matter Expert

Posted on June 13, 2018 by Celena Fine

Topics: Thought Leadership, Earned Media Relations

At this point, the prevalence of “fake news” can make the term feel meaningless. However, the term (both real and imagined) has significantly transformed the media landscape for both journalists and PR pros. As communication professionals engage on ...

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Your Quick Guide to Mary Meeker’s 2018 Trends Report

Posted on June 7, 2018 by Jessica Ivetich

Topics: Social Media, Thought Leadership

As marketers, analyzing and understanding our past and present is key to strategizing for the future, and no one knows this better than Mary Meeker of venture capital firm Kleiner Perkins. Meeker’s annual report on internet trends is the perfect ...

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The Marketer’s Guide to GDPR

Posted on May 24, 2018 by Tier One

Topics: Thought Leadership, Search Engine Marketing

GDPR. If you or your clients are working with any data that crosses into the European market, this abbreviation (which stands for General Data Protection Regulation) is likely burned into your subconscious and has been since 2016. But if you don’t, ...

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