Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Fake News and the Rise of the Subject Matter Expert

Posted on June 13, 2018 by Celena Fine

Topics: Thought Leadership, Earned Media Relations

At this point, the prevalence of “fake news” can make the term feel meaningless. However, the term (both real and imagined) has significantly transformed the media landscape for both journalists and PR pros. As communication professionals engage on ...

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Your Quick Guide to Mary Meeker’s 2018 Trends Report

Posted on June 7, 2018 by Jessica Ivetich

Topics: Social Media, Thought Leadership

As marketers, analyzing and understanding our past and present is key to strategizing for the future, and no one knows this better than Mary Meeker of venture capital firm Kleiner Perkins. Meeker’s annual report on internet trends is the perfect ...

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The Marketer’s Guide to GDPR

Posted on May 24, 2018 by Tier One

Topics: Thought Leadership, Search Engine Marketing

GDPR. If you or your clients are working with any data that crosses into the European market, this abbreviation (which stands for General Data Protection Regulation) is likely burned into your subconscious and has been since 2016. But if you don’t, ...

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A User’s Guide to Influencer Marketing and the FTC

Posted on May 2, 2018 by Colleen Irish

Topics: Thought Leadership, Influencer Marketing

Using social media influencers to build awareness for products and services with a particular audience has proven to be a driving force for brands to win over customers and boost sales. The strategy is so popular that a recent marketing survey found ...

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Looking Larger Than Life, Thanks to Super-Sized Media Coverage

Posted on April 25, 2018 by Kathy Wilson

Topics: Thought Leadership, Earned Media Relations

While the components of a strategic and successful public relations program have evolved over the years, media relations remains the cornerstone of most communications initiatives. The third-party validation that comes with great media coverage is a ...

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Fostering Media Relationships for a Strong PR Program

Posted on March 14, 2018 by Matt McCarthy

Topics: Thought Leadership, Earned Media Relations

Let’s face it, pitching the media can be hard work.

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