Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

How to Make Headlines When New News Isn’t Happening

Posted on February 27, 2019 by Celena Fine

Topics: Thought Leadership, Social Listening and Trend Spotting, Earned Media Relations

In the world of PR, it’s wonderful to have a constant flow of organic news. However, that’s not always the case — in fact, most of the time, quite the opposite is true. During those “slow news periods (like between product announcements and ...

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Brands Take a Stand II: Strategies That Stick

Posted on February 20, 2019 by Amelia Vernon

Topics: Thought Leadership, Social Listening and Trend Spotting, Messaging and Positioning

Today’s consumers, particularly younger ones, want to see companies be more human, take more risks, and speak out on social and political issues relevant to their brand values. However, as discussed in our previous blog, “When Brands Take a Stand,” ...

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Top Scores: Standout Storytelling from Super Bowl LIII

Posted on February 4, 2019 by Cassie Morris

Topics: Social Media, Thought Leadership, Events

Every year, the Super Bowl brings Americans together around the TV for an evening of chicken wings, beer, melted cheese, and Tom Brady. (Tier One calls Boston home, so we’re just a “little” excited about his latest championship ring). With more than ...

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A Conversation with Tier One’s Female Entrepreneurs

Posted on November 14, 2018 by Tier One

Topics: Thought Leadership, Tier One 15th Anniversary

This November 19th is Women’s Entrepreneurship Day and as a proud, badge-wearing NWBOC agency, Tier One appreciates the value of women entrepreneurship.

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Public Relations for Blockchain (Beyond Bitcoin)

Posted on July 11, 2018 by Matt McCarthy

Topics: Thought Leadership, Earned Media Relations

Whenever a new technology enters our collective conscience many unrelated businesses try to align themselves with it in an effort to demonstrate they are cutting edge. Sometimes this works...and sometimes it doesn’t.

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Fake News and the Rise of the Subject Matter Expert

Posted on June 13, 2018 by Celena Fine

Topics: Thought Leadership, Earned Media Relations

At this point, the prevalence of “fake news” can make the term feel meaningless. However, the term (both real and imagined) has significantly transformed the media landscape for both journalists and PR pros. As communication professionals engage on ...

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