Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

A User’s Guide to Influencer Marketing and the FTC

Posted on May 2, 2018 by Colleen Irish

Topics: Thought Leadership, Influencer Marketing

Using social media influencers to build awareness for products and services with a particular audience has proven to be a driving force for brands to win over customers and boost sales. The strategy is so popular that a recent marketing survey found ...

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Looking Larger Than Life, Thanks to Super-Sized Media Coverage

Posted on April 25, 2018 by Kathy Wilson

Topics: Thought Leadership, Earned Media Relations

While the components of a strategic and successful public relations program have evolved over the years, media relations remains the cornerstone of most communications initiatives. The third-party validation that comes with great media coverage is a ...

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Fostering Media Relationships for a Strong PR Program

Posted on March 14, 2018 by Matt McCarthy

Topics: Thought Leadership, Earned Media Relations

Let’s face it, pitching the media can be hard work.

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Addressing the Algorithm: How Brands Can Crack the New Facebook Code

Posted on February 28, 2018 by Jessica Ivetich

Topics: Social Media, Thought Leadership

Since its beginnings, Facebook has always been in flux, constantly updating its algorithm to target content and connect its users.

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When Competitors Talk Trash: Combating FUD in the Market

Posted on February 14, 2018 by Sarah Mees

Topics: Thought Leadership, Earned Media Relations

It happens all the time. A sales rep comes back from an event with anecdotes about how the competition is sharing inaccurate information about your brand. How can you fight back? There are no official channels to “correct the record” in these ...

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Is Your Product Ready to Launch?

Posted on February 1, 2018 by Marian Hughes

Topics: Thought Leadership, Launches

It used to be much easier to determine the perfect time to launch a product (or service). Simply put, you released your product to the public when it was perfect (or close to perfect, anyway)—when every “i” was dotted and every “t” was crossed; it ...

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