Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Addressing the Algorithm: How Brands Can Crack the New Facebook Code

Posted on February 28, 2018 by Jessica Ivetich

Topics: Social Media, Thought Leadership

Since its beginnings, Facebook has always been in flux, constantly updating its algorithm to target content and connect its users.

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When Competitors Talk Trash: Combating FUD in the Market

Posted on February 14, 2018 by Sarah Mees

Topics: Thought Leadership, Earned Media Relations

It happens all the time. A sales rep comes back from an event with anecdotes about how the competition is sharing inaccurate information about your brand. How can you fight back? There are no official channels to “correct the record” in these ...

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Is Your Product Ready to Launch?

Posted on February 1, 2018 by Marian Hughes

Topics: Thought Leadership, Launches

It used to be much easier to determine the perfect time to launch a product (or service). Simply put, you released your product to the public when it was perfect (or close to perfect, anyway)—when every “i” was dotted and every “t” was crossed; it ...

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What Marketers Need to Know About Net Neutrality

Posted on January 24, 2018 by Stephanie Malkus

Topics: Thought Leadership, Search Engine Marketing

UPDATE: As of June 11, 2018, the Federal Communications Commission's repeal of net neutrality is in effect. Learn more about this latest update here.

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5 Ways to Stay on Task While Working Remotely this Holiday Season

Posted on December 13, 2017 by Bianca Lev

Topics: Thought Leadership, Employee Communications

Technology provides tremendous opportunities to improve work-life balance which can be especially advantageous during the holiday travel season. In fact, many companies provide the benefit of team members working remotely during the season; however, ...

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Top 7 Social Trends from Social Media Week Chicago 2017

Posted on November 21, 2017 by Tier One

Topics: Social Media, Thought Leadership

Social Media Week Chicago 2017 (SMW) has come and gone. Arguably our favorite “holiday,” SMW offers a veritable cornucopia of the tips and trends that continue to move our industry forward. Here are some of the key takeaways from SMW that are sure ...

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