Topics: Thought Leadership, Influencer Marketing
Using social media influencers to build awareness for products and services with a particular audience has proven to be a driving force for brands to win over customers and boost sales. The strategy is so popular that a recent marketing survey found ...
Topics: Thought Leadership, Earned Media Relations
While the components of a strategic and successful public relations program have evolved over the years, media relations remains the cornerstone of most communications initiatives. The third-party validation that comes with great media coverage is a ...
Topics: Thought Leadership, Earned Media Relations
Let’s face it, pitching the media can be hard work.
Topics: Social Media, Thought Leadership
Since its beginnings, Facebook has always been in flux, constantly updating its algorithm to target content and connect its users.
Topics: Thought Leadership, Earned Media Relations
It happens all the time. A sales rep comes back from an event with anecdotes about how the competition is sharing inaccurate information about your brand. How can you fight back? There are no official channels to “correct the record” in these ...
Topics: Thought Leadership, Launches
It used to be much easier to determine the perfect time to launch a product (or service). Simply put, you released your product to the public when it was perfect (or close to perfect, anyway)—when every “i” was dotted and every “t” was crossed; it ...
