Topics: Social Media, Thought Leadership
As marketers, analyzing and understanding our past and present is key to strategizing for the future, and no one knows this better than Mary Meeker of venture capital firm Kleiner Perkins. Meeker’s annual report on internet trends is the perfect ...
Topics: Thought Leadership, Search Engine Marketing
GDPR. If you or your clients are working with any data that crosses into the European market, this abbreviation (which stands for General Data Protection Regulation) is likely burned into your subconscious and has been since 2016. But if you don’t, ...
Topics: Thought Leadership, Influencer Marketing
Using social media influencers to build awareness for products and services with a particular audience has proven to be a driving force for brands to win over customers and boost sales. The strategy is so popular that a recent marketing survey found ...
Topics: Thought Leadership, Earned Media Relations
While the components of a strategic and successful public relations program have evolved over the years, media relations remains the cornerstone of most communications initiatives. The third-party validation that comes with great media coverage is a ...
Topics: Thought Leadership, Earned Media Relations
Let’s face it, pitching the media can be hard work.
Topics: Social Media, Thought Leadership
Since its beginnings, Facebook has always been in flux, constantly updating its algorithm to target content and connect its users.
