Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

When to Consider a Satellite Media Tour

Posted on November 16, 2017 by Sue Parente

Topics: Thought Leadership, Earned Media Relations

The when and how satellite media tours (SMTs) work best is still a mystery to many marketers. Are they just for the big household brand names? Do they ever work for BtoB companies? How exactly do they work? I connected with seasoned broadcast ...

Read More

The Top 7 Social Media Trends of 2017

Posted on November 8, 2017 by Stephanie Malkus

Topics: Social Media, Thought Leadership

It’s hard to believe that another year has just about come and gone, and what a year it has been for social media. In 2017 social media has soared to new heights and faced new challenges that have meant a world of change for everyday users and ...

Read More

Celebrating American Business Women’s Day

Posted on September 22, 2017 by Sue Parente

Topics: Thought Leadership

Think back to a time when you might have received a badge of some sort. Maybe it was a badge you earned as a Boy Scout or Girl Scout, as a community volunteer or for campaigning on behalf of a political candidate. Or perhaps you know someone who is ...

Read More

10 Tips for an Effective Brainstorm

Posted on September 14, 2017 by Grace Rasulo

Topics: Thought Leadership

If you work in a creative field, you can almost certainly relate to the never-ending pursuit of that lightbulb moment. We’re all constantly searching for the “AHA!” idea that comes to you in the middle of the night, but the truth of the matter is ...

Read More

Top Marketing Books for Your Fall Reading List

Posted on September 6, 2017 by Tier One

Topics: Thought Leadership

As word people, there are few joys more precious in life than those moments we can sit still and enjoy a good book for an hour or two.

Read More

The Six Core PR Skills That Provide Communications “Trunk Strength”

Posted on August 23, 2017 by Matt McCarthy

Topics: Thought Leadership

What do a public relations specialist and an agricultural grader have in common? Not much at all, according to an article recently published in the New York Times. The article describes which profession is the “opposite of your job” based on data ...

Read More