Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

What Marketers Need to Know About Net Neutrality

Posted on January 24, 2018 by Stephanie Malkus

Topics: Thought Leadership, Search Engine Marketing

UPDATE: As of June 11, 2018, the Federal Communications Commission's repeal of net neutrality is in effect. Learn more about this latest update here.

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5 Ways to Stay on Task While Working Remotely this Holiday Season

Posted on December 13, 2017 by Bianca Lev

Topics: Thought Leadership, Employee Communications

Technology provides tremendous opportunities to improve work-life balance which can be especially advantageous during the holiday travel season. In fact, many companies provide the benefit of team members working remotely during the season; however, ...

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Top 7 Social Trends from Social Media Week Chicago 2017

Posted on November 21, 2017 by Tier One

Topics: Social Media, Thought Leadership

Social Media Week Chicago 2017 (SMW) has come and gone. Arguably our favorite “holiday,” SMW offers a veritable cornucopia of the tips and trends that continue to move our industry forward. Here are some of the key takeaways from SMW that are sure ...

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When to Consider a Satellite Media Tour

Posted on November 16, 2017 by Sue Parente

Topics: Thought Leadership, Earned Media Relations

The when and how satellite media tours (SMTs) work best is still a mystery to many marketers. Are they just for the big household brand names? Do they ever work for BtoB companies? How exactly do they work? I connected with seasoned broadcast ...

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The Top 7 Social Media Trends of 2017

Posted on November 8, 2017 by Stephanie Malkus

Topics: Social Media, Thought Leadership

It’s hard to believe that another year has just about come and gone, and what a year it has been for social media. In 2017 social media has soared to new heights and faced new challenges that have meant a world of change for everyday users and ...

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Celebrating American Business Women’s Day

Posted on September 22, 2017 by Sue Parente

Topics: Thought Leadership

Think back to a time when you might have received a badge of some sort. Maybe it was a badge you earned as a Boy Scout or Girl Scout, as a community volunteer or for campaigning on behalf of a political candidate. Or perhaps you know someone who is ...

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