Topics: Thought Leadership, Earned Media Relations
It happens all the time. A sales rep comes back from an event with anecdotes about how the competition is sharing inaccurate information about your brand. How can you fight back? There are no official channels to “correct the record” in these ...
Topics: Thought Leadership, Launches
It used to be much easier to determine the perfect time to launch a product (or service). Simply put, you released your product to the public when it was perfect (or close to perfect, anyway)—when every “i” was dotted and every “t” was crossed; it ...
Topics: Thought Leadership, Search Engine Marketing
UPDATE: As of June 11, 2018, the Federal Communications Commission's repeal of net neutrality is in effect. Learn more about this latest update here.
Topics: Thought Leadership, Employee Communications
Technology provides tremendous opportunities to improve work-life balance which can be especially advantageous during the holiday travel season. In fact, many companies provide the benefit of team members working remotely during the season; however, ...
Topics: Social Media, Thought Leadership
Social Media Week Chicago 2017 (SMW) has come and gone. Arguably our favorite “holiday,” SMW offers a veritable cornucopia of the tips and trends that continue to move our industry forward. Here are some of the key takeaways from SMW that are sure ...
Topics: Thought Leadership, Earned Media Relations
The when and how satellite media tours (SMTs) work best is still a mystery to many marketers. Are they just for the big household brand names? Do they ever work for BtoB companies? How exactly do they work? I connected with seasoned broadcast ...
