Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

10 Tips for an Effective Brainstorm

Posted on September 14, 2017 by Grace Rasulo

Topics: Thought Leadership

If you work in a creative field, you can almost certainly relate to the never-ending pursuit of that lightbulb moment. We’re all constantly searching for the “AHA!” idea that comes to you in the middle of the night, but the truth of the matter is ...

Read More

Top Marketing Books for Your Fall Reading List

Posted on September 6, 2017 by Tier One

Topics: Thought Leadership

As word people, there are few joys more precious in life than those moments we can sit still and enjoy a good book for an hour or two.

Read More

The Six Core PR Skills That Provide Communications “Trunk Strength”

Posted on August 23, 2017 by Matt McCarthy

Topics: Thought Leadership

What do a public relations specialist and an agricultural grader have in common? Not much at all, according to an article recently published in the New York Times. The article describes which profession is the “opposite of your job” based on data ...

Read More

The Intern Perspective: What I Wish I Knew Then

Posted on August 17, 2017 by Christie Leist

Topics: Thought Leadership

Everyone wants to succeed at their internship, but what exactly does that mean? Internships are a stepping stone into the professional world, an opportunity to get your feet wet and see what your dream industry is really all about. Different ...

Read More

4 Communication Lessons from Energy Week

Posted on July 7, 2017 by Sarah Mees

Topics: Thought Leadership, Earned Media Relations

The Trump Administration designated last week, June 26 - 30, as “Energy Week.” On Tuesday, June 27, Rick Perry, Scott Pruitt, and Ryan Zinke, the heads of the Department of Energy, EPA, and Secretary of the Interior, respectively, penned an op-ed ...

Read More

Lessons Learned From Must-Read Blogs

Posted on June 15, 2017 by Marian Hughes

Topics: Thought Leadership, Content

What was the last book you just couldn’t put down? How about a great magazine article? Have you ever thought about what would give your corporate blog the same type of reaction? With a little planning, strategy, and a few tricks of the trade, it’s ...

Read More