Consolidating an idea into 140 characters is a familiar (and daily) struggle for social media managers and everyday users alike. Twitter originally created the 140-character limit to align with the technology of the time. Back in the the good ol' days of 2006, a text message had a limit of 160 characters before it was divided into more than one read more >

Live social video is on the rise and shows no signs of slowing. With new live video options constantly popping up, they can begin to all look the same. To make sure your content gets in front of your target audiences, being strategic with your live video choice is vital. Luckily for you, we’ve broken down the key players in live video to help you read more >

As social media has become an increasingly bigger part of brand marketing strategies, its presence in live events, like the Super Bowl has also been on the rise. Not only are brands creating 30-second masterpieces to air during the big game, audiences are also looking to social to see their favorite brands engage on a more personal level and to read more >

It’s time to seize the moment, brands - the Twitter Moment, that is. The platform’s latest addition, mini-feeds of curated content about a specific topic, lends itself to new opportunities to compile related content in a unique and easily digestible way to tell your brand’s story. It’s no secret that storytelling is an integral part of marketing. read more >

There’s no doubt that social media can be an invaluable resource for promoting brands of all sizes, but with so many social networks and so little time, for some small and medium-sized businesses, it can be overwhelming figuring out where to spend your precious spare moments. A recent survey from Twitter (with help from research firm, Research read more >