Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

The Guide to Twitter Success: Mastering 140 Characters

Posted on July 26, 2017 by Grace Rasulo
Consolidating an idea into 140 characters is a familiar (and daily) struggle for social media managers and everyday users alike. Twitter originally created the 140-character limit to align with the technology of the time. Back in the the good ol' ...
Read More

Social Media Live Video Breakdown

Posted on March 23, 2017 by Tier One Team
Live social video is on the rise and shows no signs of slowing. With new live video options constantly popping up, they can begin to all look the same. To make sure your content gets in front of your target audiences, being strategic with your live ...
Read More

4 Brands that Won Big on Twitter During the Big Game

Posted on February 8, 2017 by Grace Rasulo
As social media has become an increasingly bigger part of brand marketing strategies, its presence in live events, like the Super Bowl has also been on the rise. Not only are brands creating 30-second masterpieces to air during the big game, ...
Read More

Sixty Seconds for Social: Seizing the (Twitter) Moment

Posted on October 14, 2016 by Tier One Team
It’s time to seize the moment, brands - the Twitter Moment, that is. The platform’s latest addition, mini-feeds of curated content about a specific topic, lends itself to new opportunities to compile related content in a unique and easily digestible ...
Read More

Sixty Seconds for Social (Overtime): Twitter Tweaks

Posted on August 4, 2016 by Stephanie Malkus
There’s no doubt that social media can be an invaluable resource for promoting brands of all sizes, but with so many social networks and so little time, for some small and medium-sized businesses, it can be overwhelming figuring out where to spend ...
Read More

Social Summer School: Character Count

Posted on July 19, 2016 by Tier One Team
It’s time to break out your calculators! In this week’s Social Summer School lesson, we’re covering character count. It’s not quite calculus, but it’s left more than a few social media managers reviewing their arithmetic.
Read More
1 2 3 4