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Sixty Seconds for Social: Meerkat, Periscope, and the Race for Livestream Video

Posted on April 1, 2015 by Stephanie Malkus
Livestreams are notoriously glitchy, ala every Apple event ever, as Denny's so perfectly mocked last September:
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And the Oscar Goes to....These Real-Time Marketers

Posted on February 27, 2015 by Stephanie Malkus
Putting the overall tepid reviews of Oscar night and its host aside, the general mood on Oscar night was one of inspiration and motivation. The winners and their speeches were uplifting, and used their podium to not only thank but to inspire. The ...
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Trending Down? Turning Negative Sentiment into a Positive

Posted on November 14, 2014 by Sue Parente
Image Credit: “happy_sad_face_smiley” by Alan O’Rourke on Flickr;  https://flic.kr/p/ovkdiu, workcompass.com/ Here are three strategies to effectively turn negative social sentiment into a positive:
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Sixty Seconds for Social [World Cup Edition]: Brand Wins and Losses

Posted on July 15, 2014 by Katie Niemiec
This World Cup was one for the record books. The semi-final match between Germany and Brazil not only raised the bar with the number of goals scored against Brazil, but for the level of participation from viewers who sent 35.6 million tweets. That ...
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Sixty Seconds for Social [World Cup Edition]: 5 Steps to Kick Your Brand up a Notch

Posted on June 25, 2014 by Megan Clark
The FIFA World Cup is taking the social media world by storm. Not only is 90% of the world contributing to online conversations involving the games, but it is also estimated that the World Cup is on track to become the most-tweeted TV event of the ...
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Is the Press Release DOA or A-OK?

Posted on May 14, 2014 by Marian Hughes
Headlines declaring the demise of the press release have been floating around the PR community for several years. They make a shocking headline to be sure, but the question remains: are these gross exaggerations or is there some truth to it?
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