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    1+1=3: The Value of a Close PR/IR Partnership Adds Up

    In the wide world of brand relations, the paths of public relations and investor relations (IR) not only frequently cross, they often rely on each other. PR and IR both seek to build credibility and visibility for an organization, with PR helping organizations become category leaders and IR helping them secure positions with important read more >

    How a Content Agency Can Take Your Social Program to New Heights

    Anyone who knows how to sign up for a Twitter account can post on behalf of a brand on social media. However, if you’re a brand trying to build a solid social media presence without a skillful strategy behind it, you’ll likely fall on deaf ears. If you don’t have the time or resources to fully commit to your social program (and many businesses read more >

    The Value PR Can Bring to the Boardroom

    It’s a little mind-boggling to me that many companies still don’t see PR as a function that needs a seat at the board table. PR is about reputation, and what can be more central and more precious to a company’s current and future value than its reputation? read more >

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