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1+1=3: The Value of a Close PR/IR Partnership Adds Up

Posted on November 22, 2019 by Kathy Wilson
In the wide world of brand relations, the paths of public relations and investor relations (IR) not only frequently cross, they often rely on each other. PR and IR both seek to build credibility and visibility for an organization, with PR helping ...
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How a Content Agency Can Take Your Social Program to New Heights

Posted on April 3, 2019 by Marian Hughes
Anyone who knows how to sign up for a Twitter account can post on behalf of a brand on social media. However, if you’re a brand trying to build a solid social media presence without a skillful strategy behind it, you’ll likely fall on deaf ears. If ...
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The Value PR Can Bring to the Boardroom

Posted on March 1, 2017 by Sue Parente
It’s a little mind-boggling to me that many companies still don’t see PR as a function that needs a seat at the board table. PR is about reputation, and what can be more central and more precious to a company’s current and future value than its ...
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